The Rise of Live Shopping and Gamification: A Game-Changer for E-commerce

The Rise of Live Shopping and Gamification: A Game-Changer for E-commerce In recent years, live shopping has reemerged as a dynamic force in the world of e-commerce, offering businesses new ways to connect with customers and increase sales. Whether it’s called livestream shopping, social shopping, or streamable shopping, this trend combines live streaming, social media, […]

Driving Sales with Gamification: The Power of Guided Selling

Driving Sales with Gamification: The Power of Guided Selling Gamification marketing is transforming how businesses engage with customers and drive sales. One of the most effective uses of this technique is in guided selling, which uses interactive and personalized experiences to lead customers through their buying journey. By combining gamification with guided selling, businesses can […]

Understanding CDPs: Key Takeaways from a Live Expert Chat

Understanding CDPs: Key Takeaways from a Live Expert Chat We recently had the pleasure of sitting down with Anders Spicker from Raptor to discuss customer data platforms (CDPs), with a particular focus on eCommerce businesses. We covered a lot of ground, exploring the basics of what a CDP is, when a company should consider implementing […]

Activating Interactive Marketing Campaigns

Activating success: The key phase after creating your interactive marketing campaign   In interactive marketing, creating a campaign is just the start. You’ve put a lot of thought into every part, like picking the right activities, branding, prizes, and when people can join in. But the most important step is what comes next – activation. […]

Revolutionise your marketing with Scratcher’s interactive platform

Revolutionise your marketing with Scratcher’s interactive platform In the world of marketing, standing out and engaging with your audience can be a challenge. This is where Scratcher’s interactive platform steps in, making it effortless for businesses of all sizes to elevate their marketing strategies without needing any technical skills. Let’s dive into the features that […]

Maximising your interactive marketing strategy in 2024

Maximising your interactive marketing strategy in 2024 Understanding and capitalising on key seasonal dates is crucial for success. With insights from 2023, let’s explore how you can shape your interactive marketing campaigns in Europe for maximum impact, using both current challenges and seasonal spikes as your guiding forces. During 2023, personalised campaigns saw a 20% […]

Crafting a winning Valentine’s interactive campaign

Crafting a winning Valentine’s interactive campaign You don’t need to focus on typical Valentine’s items like roses or chocolates for your interactive marketing campaign. Think of the season as just a backdrop, a reason to engage, while your real focus should be on meeting your marketing goals. That’s what shapes your strategy for the perfect […]

Empowering brand engagement: Leveraging first-party and zero-party data

Empowering brand engagement: Leveraging first-party and zero-party data Brand engagement has evolved into a pivotal factor for business success. Deloitte Insights highlighted that businesses that personalize customer experiences see a 10-20% increase in revenue.   Understanding and responding to customer needs in real time has become the cornerstone of effective engagement strategies. Learn more about […]

Brand Engagement: Bridging the gap to meet Gen Z’s expectations

Brand Engagement: Bridging the gap to meet Gen Z’s expectations Generation Z has emerged as a cohort with distinctive characteristics and expectations. Born between the mid-1990s and early 2010s, Gen Z is a generation raised in a digital era, characterized by technological immersion and instant connectivity. They bring a unique set of values, behaviours, and […]

Maximizing Brand engagement across the buyer journey

Maximizing brand engagement across the buyer journey Tackling challenges & unlocking opportunities Optimizing engagement throughout the buyer journey isn’t a walk in the park. Marketers grapple with challenges at every turn, from identifying the right tools to fostering consistent engagement across diverse consumer touchpoints. But…first things first—why is engagement pivotal at every stage of the […]