Demand Strategy: When To Choose Gamification Marketing Vs. Traditional Lead Gen

Marketing leaders today are constantly balancing creativity with conversion. On one side, you’ve got traditional lead generation tactics—think gated whitepapers, webinars, newsletter signups. On the other, gamification marketing—interactive campaigns like spin-to-wins, scratch cards, quizzes, and challenges.

From Lead to Customer: Turning Interest into Action with Gamification Marketing

When working with lead generation, the most important thing is what you do with your leads. Rasmus Mogenstrup shares his 3 steps to convert leads into paying customers.

Gamification & Omnichannel Marketing

We are constantly on the move between the physical and digital worlds: we pop into the closest shop to see what’s on offer. We give our emails in-store for points and discount codes. We see curated ads on Facebook and Instagram. We compare products and services online before taking the jump. Omnichannel marketing is a […]

TEMU og de nye udfordringer for e-handel: Hvad brands skal vide

E-handels landskabet ændrer sig hurtigt, og TEMU står i spidsen for denne udvikling. Vores seneste whitepaper, “TEMU og de nye udfordringer for e-handel,” giver en indsigt i, hvordan denne internationale gigant ændrer markedet, og hvad andre brands skal gøre for at forblive konkurrencedygtige. TEMU’s strategi handler om markedsindtrængning. De er villige til at bruge massivt […]

Gamification Marketing in the Automotive Industry

It’s known that the digital space is *the* place for car buyers to determine brand, price, and specifications—why not make it interactive?