Building Engagement: The Anatomy of a Product Match Interactive Format

What is the Product Match interactive format? Product Match is an interactive format that asks participants questions about their preferences, tastes, and choices, then recommends products or services based on their answers. This format is used to provide a guided selling experience on your website or app by suggesting options that match the buyer’s interests […]

Best Practices for Gamification Marketing Campaign Activation

Gamification marketing campaigns can be a powerful tool for engaging your audience and driving traffic to your brand. However, the success of these campaigns depends on how effective your activation strategy is. Here are some best practices to ensure your gamification marketing campaign is a hit. 1. Set Clear Objectives 🎯 Before launching your campaign, […]

Top 3 – Valentine’s gamification campaigns

Love is in the air! With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention. By adding elements of play, competition, and rewards to your marketing this year, you can create a truly memorable experience for your customers. The best part? Gamification campaigns can […]

Boosting engagement and conversion for Rito.dk

Rito.dk, is an online yarn and hobby shop based in north-western Denmark. They’ve been a significant player in the consumer goods industry since 2014. They have a team of 65 employees, including e-commerce experts and hobby enthusiasts, and specialize in knitting, crocheting, and creative hobbies. As the holiday season draws near, we all bask in […]

10 tips for crafting a winning Christmas campaign with interactive content

Incorporating interactive games into your Christmas-themed marketing campaign can be a game-changer. By embracing the tips we’re sharing below, you can leverage the power of interactive games to craft a remarkable and prosperous Christmas marketing campaign that resonates with your audience and brings a joyful spirit to your brand. Let’s get into our top 10 tips for […]

Interactive strategies to boost your Christmas sales

The holiday season is fast approaching, and businesses are gearing up to make the most out of the festive fervour. One of the most effective ways to engage customers and drive sales during this time is through interactive marketing campaigns. In this blog post, we’ll delve into the power of interactive marketing and explore strategies […]

Top 5 – Interactive lead generation campaigns

Traditional lead gen methods may not always be enough to capture the attention of your potential customers. From puzzles to slot machines, we’ve compiled a list of our top 5 interactive lead generation campaigns that turn idle prospects to activated leads.

Top 5 – Easter gamification campaigns

Easter is just around the corner and it’s time to make the most of these festive spring days! From lead generation to data enrichment, we’re sharing some sweet gamification inspiration that will help you reach your goals.

Gamification & Live Shopping

Whether you call it livestream shopping, social shopping, or streamable shopping, in recent years, live shopping has reemerged to change the game for businesses all over the world. The combination of live streaming, social media, and e-commerce strikes a chord across the board, from the tech-savvy members of Gen Z to nostalgic millennials and Gen […]

Benefits of always-on marketing

Marketing strategies can be sorted into two categories: campaign-style and always-on. As its name suggests, the campaign-style strategy releases one-off campaigns, usually aiming to maximise profits during seasonal events–Valentine’s Day, Easter, Black Week, Christmas, and the like. Always-on marketing, on the other hand, is the opposite. With this strategy, you’re making a commitment to consistently […]