Luck-Based Interactive Format
The Gift Surprise Game
Turn curiosity into conversions with our Gift Surprise Game – a playful and high-converting experience where your audience clicks to open a digital gift and instantly reveals a reward.
Gift Surprise Format Features
Gift Box Customization: Choose gift types (box, envelope, bag), colors, icons.
Animation Options: Add bounce, sparkle, unwrap, or tap-to-reveal effects.
Themed Skins: Use templates for holidays, birthdays, seasonal campaigns, or upload your own.
Reward Pool Setup: Create multiple surprise rewards with adjustable win probabilities.
Prize Types: Coupon codes, links, downloads, videos, “Try again” messages.
Reward Tiers: Set specific values behind different gift types.
Entry Gating: Require email, registration, or social follow before opening.
Access Frequency: One-time play, daily play, or after-action (e.g., quiz completion).
Post-Open Flow: Reveal result, show CTA, or trigger follow-up email/message.
Real-Time Analytics: See participation, engagement rates, and top-performing rewards.
Lead Capture & Sync: Export to CSV or connect to your CRM/ESP.
UTM Tracking: Attribute plays and conversions by source or campaign.
Use Cases
The Gift Surprise is versatile and perfect for a variety of marketing scenarios:
Use Case: “Unwrap Your Deal” Campaign
Objective: Drive clicks and conversions with mystery offers.
How it Works: Visitors click a gift box to reveal a surprise reward.
Rewards: Discounts, free products, store credits.
Features Used: Animated reveal, hidden reward logic, coupon integration.
- Use Case: “Surprise Gift from the Brand”
Objective: Create excitement around a new product line or sampling campaign.
How it Works: Customers interact with a virtual gift box to win a branded freebie.
Rewards: Product samples, limited-edition swag, trial-size bundles.
Features Used: Custom gift design, email gating, inventory management.
- Use Case: “Open Your Travel Treat”
Objective: Generate leads and drive seasonal bookings.
How it Works: Users open a virtual gift box to win exclusive travel perks.
Rewards: Discounts on bookings, room upgrades, experiences.
Features Used: Reward linking, time-based entry, booking code integration.
- Use Case: “Mystery Fan Drop”
Objective: Engage audiences with exclusive content or early access.
How it Works: Fans unwrap a digital gift box to reveal event perks or collectibles.
Rewards: Merch, tickets, digital downloads, shoutouts.
Features Used: Animated content reveal, tiered reward logic, social sharing option.
- Use Case: “Open a Bonus Box” After Learning
Objective: Reward course progress and increase retention.
How it Works: Learners open a surprise box at milestones to get learning perks.
Rewards: Free resources, discounts on new courses, badges.
Features Used: Trigger-based access, unlock conditions, LMS sync.
How it Works
This is a simple, step-by-step explanation of how the Gift Surprise format functions:
1. Select the Format
2. Design your template
3. Embed the experience
4. Meassure the results
