See all the features in our powerful campaign builder.
Connect Scratcher with your favorite tools.
Choose from more than 20 interactive formats.
Leverage your marketing goals with our know-how and access our top-tier individualized services.
Don’t see your industry listed?
Let’s connect — we’ll show you how our solution can work for you.
Discover success stories from brands like yours.
Get quick answers to the most commonly asked questions
Skill-Based Interactive Format
The Guess the Word game format adds a playful, puzzle-like challenge to your campaigns. Users receive a hint, image, or context and must type in the correct word or phrase to unlock a reward. It’s quick, intuitive, and engaging, making it a great way to boost interaction, spark curiosity, and encourage repeat participation.
Guess the Word combines simplicity, challenge, and instant reward, making it highly shareable and ideal for campaigns that aim to create buzz. It’s perfect for brand storytelling, product launches, and themed activations that turn casual participants into active, engaged audiences.
🛍️ Retail & E-commerce: Let users guess a themed word — like a product name, trend, or campaign keyword — to unlock discounts, giveaways, or featured prizes.
🍔 Food & Beverage: Challenge customers to guess menu items, ingredients, or seasonal specials to win free items or loyalty points.
🎉 Events & Entertainment: Create buzz with event- or artist-themed keywords that unlock tickets, backstage access, or exclusive merch.
Interactive word-guessing mechanic: Users type in their answer and get instant feedback.
Customizable words & hints: Choose your own keywords, phrases, or codes to match your campaign.
Flexible difficulty: Set word length, character types, and reveal hints to guide participants.
Branded experience: Add visuals, text, and styling to align with your campaign design.
Fast setup: Start with a design kit or upload your own content and prize structure.
Encourages replay: Users can guess multiple times, driving repeat visits and engagement.
This is a simple, step-by-step explanation of how the Guess the Word game functions:
1. Select the Format
2. Design your template
3. Embed the experience
4. Meassure the results
Start your 14-day free trial today — no credit card required.
Launch a campaign, activate a gamified pop-up, and explore limitless ways to boost engagement.