Skill-Based Interactive Format
Lucky Number Game
Distribute unique codes to your customers on, for example, receipts or flyers to give them a chance to win an exclusive prize. Increase your revenue by using the Lucky Number to drive consumers back to your webshop or store and improve consumer retention.
Game Format Features
- Number Range Selector: Set your own range (e.g., 1–10, 1–100, or custom).
- Input Methods: Number picker, input field, or swipe/scroll mechanic.
- Themed Visuals: Add countdown, reveal animations, or branded icons.
- Correct Number Control: Set a single or rotating “winning number.”
- Near-Miss Responses: Optional hint system for wrong guesses (e.g., “Too low!”).
- Win Condition: Only users guessing the correct number can win.
- Reward Types: Coupons, downloadable content, onboarding sessions, etc.
- Entry Gating: Email signup or form before playing.
- Conditional Unlocks: Allow play only after an action (e.g., webinar signup, quiz completion).
- Post-Game Routing: Show thank-you screen, reward message, or redirect.
- Live Metrics: Track guesses, correct answers, win rate.
- Data Export & Sync: Send data to CRM (HubSpot, ActiveCampaign, etc.).
- Source Attribution: Use UTM tags to track entry channels.
Use Cases for Lucky Number
This format adds a layer of prediction or challenge, making it ideal for qualified leads, exclusive giveaways, or high-value reward campaigns.
Use Case: “Guess the Lucky Number & Win”
- Objective: Collect high-intent leads and increase campaign memorability.
- How it Works: Users select or input a number (e.g., 1–100). If they guess the correct number (or match criteria), they win.
- Rewards: Big-ticket discounts, free products, exclusive vouchers.
- Features Used: Skill-based logic, single-attempt or retry control, reward reveal
Use Case: “Pick the Number Behind the Product”
- Objective: Add a gamified edge to product awareness campaigns.
- How it Works: Consumers guess the number linked to a product, variant, or campaign message.
- Rewards: Product samples, promo packs, points.
- Features Used: Number-to-product mapping, limited entry, reward segmentation.
- Objective: Drive qualified entries for high-value giveaways (e.g., free trips).
- How it Works: Users try to guess the hidden number tied to a mystery destination or perk.
- Rewards: Free upgrade, hotel nights, travel discounts.
- Use Case: “Guess & Win Your Travel Upgrade”
- Features Used: Higher barrier to entry, geolocation tagging, win cap control.
Use Case: “Pick the Fan Number”
- Objective: Create fan engagement around anniversaries, birthdays, or limited-edition drops.
- How it Works: Fans guess the number based on event trivia or brand lore (e.g., “When did the band form?”).
- Rewards: Digital collectibles, tickets, merch.
- Features Used: Trivia-based hints, story-driven UX, win animation.
Use Case: “Guess the Number After Learning”
- Objective: Reinforce knowledge and add gamified breaks.
- How it Works: Users are prompted with a number-based question — guessing correctly gives them a bonus reward.
- Rewards: Bonus materials, XP points, discounts.
- Features Used: Question integration, skill logic, reward automation.
Use Case: “Lucky Number = Business Booster”
- Objective: Qualify serious leads through an engaging, effort-based mechanic.
- How it Works: Prospects select a number between X–Y for a chance to win a valuable tool or consultation.
- Rewards: Trial extensions, audits, strategy sessions.
- Features Used: CRM sync, logic-based outcome rules, winner notifications.
How it Works
This is a simple, step-by-step explanation of how the Lucky Number format functions:
1. Select the Format
2. Design your template
3. Embed the experience
4. Meassure the results
