Skill-Based Interactive Format
Memory Game
The Memory Game challenges users to flip and match pairs of cards. It’s a skill-based format that builds cognitive engagement and brand/product recall — perfect for education, brand awareness, and qualified lead capture.
Memory game features
- Card Types: Image–image, image–text, icon–description.
- Grid Sizes: Choose layout (e.g., 3×3, 4×4, 5×4) to adjust difficulty.
- Themed Visuals: Apply brand colors, fonts, and background images.
- Timer & Score Settings: Enable countdown or time-based scoring.
- Flip Attempts: Limit number of moves or allow unlimited flips.
- Completion Triggers: Set rewards based on full match, time, or accuracy.
- Guaranteed or Performance-Based Rewards: Offer a prize upon finishing, or tier based on performance.
- Reward Types: Coupon codes, links, downloads, trial perks.
- Inventory Control: Limit the number of rewards available per day or per campaign.
- Entry Gating: Require email or registration before playing.
- Replay Settings: One-time game, daily play, or progression model.
- Post-Game Action: Show thank-you message, reveal reward, or trigger follow-up email.
- Real-Time Performance Dashboard: Track plays, matches, completions, and drop-offs.
- Lead Capture & Export: Export user data or sync with your CRM (HubSpot, ActiveCampaign, etc.).
- Campaign Attribution: Track which channels drive most engagement via UTM tags.
Memory Game use cases
The Memory Game challenges users to flip and match pairs of cards. It’s a skill-based format that builds cognitive engagement and brand/product recall — perfect for education, brand awareness, and qualified lead capture.
Use Case: “Destination Match” Game
- Objective: Educate users about destinations and drive booking interest.
- How it Works: Users match location images or activity icons.
- Rewards: Travel discounts, upgrades, exclusive perks.
- Features Used: Geo-specific visuals, completion rewards, booking code integration.
Use Case: “Match & Win” Promotion
- Objective: Boost brand/product familiarity and drive conversions.
- How it Works: Users match branded icons, products, or deals. Upon completion, they win a reward.
- Rewards: Discount codes, free shipping, surprise gift.
- Features Used: Custom cards, reward-on-completion, perfect-match bonus.
Use Case: “Match the Product Variants”
- Objective: Increase awareness of product lines or limited editions.
- How it Works: Players match different product variants (flavors, packaging, sizes).
- Rewards: Coupons, samples, loyalty points.
- Features Used: Custom image upload, limited-time access, form gating.
Use Case: “Fan Match Challenge”
- Objective: Engage fans with branded or character-based content.
- How it Works: Users match character pairs, iconic scenes, or trivia-based icons.
- Rewards: Tickets, collectibles, behind-the-scenes content.
- Features Used: IP-based visuals, leaderboard (optional), reward tiers.
Use Case: “Match the Terms” Game
- Objective: Reinforce learning through active recall.
- How it Works: Users match definitions with terms, icons with concepts, or languages with translations.
- Rewards: Extra content, course discounts, progress unlocks.
- Features Used: Image–text pairing, adaptive difficulty, timed gameplay.
How it Works
This is a simple, step-by-step explanation of how the Memory Game format functions:
1. Select the Format
2. Design your template
3. Embed the experience
4. Meassure the results
