Luck-Based Interactive Format
The Mystery Box
Mystery Box is a simple game where participants choose between a number of boxes and hope to pick the correct one to win the prize. Mystery Box gives you the perfect opportunity to present products or messages to your target audience in a fun and interactive way.
Game Format Features
- Customizable box designs to align with your brand identity.
- Flexible prize options like discounts, giveaways, or exclusive offers.
- Comprehensive analytics to monitor engagement and performance.
- Responsive design for a seamless experience on all devices.
- Integrations with popular CRM and marketing tools.
Use Cases
The Mystery Box is versatile and perfect for a variety of marketing scenarios:
Objective: Increase conversion rates and encourage repeat purchases in your online store.
How it Works:
Shoppers get the chance to open a digital Mystery Box during their visit. Inside? A surprise reward—anything from 5% off, 10% off, free shipping, or an exclusive discount code. The experience feels exciting and personal, encouraging immediate action.- Discount vouchers (5%, 10%, etc.)
- Free shipping codes
- Exclusive product or bundle offers
Key Features Used:
- Reward probability settings to control what’s inside each box
- Automatic coupon code generation for frictionless checkout
- Countdown timers to create urgency and drive faster conversions
Objective: Drive bookings, upsell experiences, and boost repeat visits.
How it Works:
Visitors to your website or campaign can unlock a digital Mystery Box to reveal a surprise offer—such as a discount on their next stay, free room upgrades, late checkout, or exclusive experiences. It adds a fun, interactive moment that turns interest into bookings.- Reward Examples:
- Percentage off next booking
- Free room upgrade
- Complimentary breakfast or spa access
- Early check-in / late check-out
- Discount on local experiences or tours
- Key Features Used:
- Reward probability settings to balance high- and low-value prizes
- Auto-generated voucher codes for easy redemption
- Urgency timers to encourage quick decision-making
Objective: Boost subscriptions, ticket sales, and user engagement.
How it Works:
Fans engage by unlocking a digital Mystery Box to reveal surprise rewards—like discounted event tickets, free trials, exclusive content access, or merch giveaways. It’s an interactive way to build hype and deepen audience loyalty.- Reward Examples:
- Discounted or free event tickets
- Early access to shows, premieres, or episodes
- Free trial subscriptions
- Exclusive behind-the-scenes content
- Merchandise giveaways
- Key Features Used:
- Probability settings to control reward frequency and variety
- Auto-generated codes or access links
- Urgency timers to prompt immediate sign-ups or purchases
How it Works
This is a simple, step-by-step explanation of how the Mystery Box format functions:
1. Select the Format
2. Design your template
3. Embed the experience
4. Meassure the results
