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advent calendar

Special Interactive Format

The Online Advent Calendar

The online Advent Calendar game format brings the holiday spirit to life with four weekly doors, each unlocking a new surprise, game, or prize. It’s a lighter, more focused alternative to the 24-day Christmas Calendar—perfect for building anticipation, driving weekly participation, and creating a memorable seasonal journey for your audience.

The Online Advent Calendar use cases

Advent Calendar campaigns are simple, festive, and impactful—encouraging users to return week after week. With just four key engagement moments, you can build excitement, boost participation, and create a memorable brand experience that leads up to Christmas.

  • 🛍️ Retail & E-commerce: Launch weekly offers, giveaways, or exclusive product reveals leading up to Christmas.

  • 🍔 Food & Beverage: Surprise customers with weekly deals, holiday treats, or loyalty rewards.

  • 🏨 Hospitality & Travel: Share destination highlights, special packages, or weekly prize draws.

  • 🎉 Events & Entertainment: Build excitement with weekly contests, artist reveals, or interactive content.

  • 🏥 Healthcare & Wellness: Inspire users with weekly wellness tips, challenges, or gift incentives.

The Online Advent Calendar features

  • 4-door format: One door opens each Advent week to reveal a surprise or game.

  • Flexible structure: Use a single game type or mix different formats for variety.

  • Customizable design: Style each door individually with branded visuals, backgrounds, and animations.

  • Prize options: Run weekly instant-win rewards or build toward a final draw on the 4th week.

  • Mobile-friendly: Optimized for an easy, engaging experience on all devices.

  • Pre-registration: Let users sign up early to be notified when the first door opens.

  • Extra effects: Add snow animations or other festive visuals for an immersive holiday feel.

How it works

This is a simple, step-by-step explanation of how the Online Advent Calendar functions:

Campaign Editor

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results

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