Special Format

The Online Advent Calendar

Create jolly Advent Calendar campaigns for Christmas, where every Advent Sunday, one of four doors opens to reveal new competitions or new content of any type. An online Advent Calendar is as great a tool to gather new marketing permissions as it is to strengthen your customers’ brand loyalty.

*No credit card is required.

The online Advent Calendar features

Customization & Branding

Visual Themes: Align the game’s visual elements with your brand or campaign theme.
Interactive Elements: Customize icons, images, and animations to match the campaign’s aesthetic.

Game Mechanics & Logic

Timed Challenges: Set time limits for each round to increase urgency.
Dynamic Content: Randomize the appearance of words or questions to keep the game engaging.
Scoring System: Assign points for correct guesses and deduct for incorrect ones.

Reward Mechanics

Instant Rewards: Provide immediate feedback and rewards upon successful completion.
Tiered Rewards: Offer different rewards based on the player’s score or accuracy.
Integration: Connect with external systems to distribute coupons, codes, or digital content.

User Engagement Flow

Entry Requirements: Gate the game behind actions like form submissions, social shares, or quiz completions.
Replayability: Allow multiple attempts per user or restrict to one-time play, depending on campaign goals.
Post-Game Actions: Redirect players to landing pages, provide shareable results, or prompt further engagement.

Analytics & CRM Integration

Performance Tracking: Monitor metrics such as guess accuracy, average scores, and completion rates.
User Data Collection: Capture player information for lead generation and follow-up campaigns.
CRM Sync: Integrate with platforms like HubSpot or Salesforce to streamline data management.

Online Adevent Calendar use cases

Retail & E-commerce

Use Case: “Product Feature Puzzle”

Objective: Educate customers about product features.
How it Works: Users guess product-related words based on hints.
Rewards: Discount codes, exclusive offers, or free samples.
Features Used: Customizable word lists, hint integration, and reward distribution.

Consumer Goods / FMCG

Use Case: “Brand Trivia Challenge”

Objective: Increase brand awareness and product knowledge.
How it Works: Participants guess words related to the brand or products.
Rewards: Coupons, branded merchandise, or loyalty points.
Features Used: Thematic word sets, timed challenges, and leaderboard integration.

Travel & Hospitality

Use Case: “Destination Word Hunt”

Objective: Promote travel destinations and packages.
How it Works: Users guess destination names or travel-related terms.
Rewards: Travel discounts, exclusive deals, or travel accessories.
Features Used: Geographical word lists, interactive maps, and reward integration

Entertainment & Events

Use Case: “Movie Title Guessing Game”

Objective: Boost engagement around a show, movie, or event.
How it Works: Participants guess movie titles or character names based on clues.
Rewards: Event tickets, exclusive content access, or merchandise.
Features Used: Multimedia hints, social sharing options, and reward distribution.

Education & E-learning

Use Case: “Vocabulary Builder”

Objective: Enhance vocabulary and spelling skills.
How it Works: Students guess words based on definitions or synonyms.
Rewards: Badges, certificates, or unlockable content.
Features Used: Educational content integration, progress tracking, and adaptive difficulty levels.

NGOs & Non-Profits

Use Case: “Awareness Word Game”

Objective: Educate the public on specific issues or causes.
How it Works: Users guess words related to the NGO’s mission or campaigns.
Rewards: Digital badges, recognition on leaderboards, or entry into a prize draw.
Features Used: Educational content delivery, customizable messaging, and data collection for follow-up engagement.