Knowledge-Based Interactive Format
Product recommendation

The Product Recommendation format is an interactive tool that guides users through a series of questions or scenarios to determine their preferences, culminating in tailored product suggestions. This approach not only enhances user engagement but also aids in product discovery and increases conversion rates.

Product recommendations features

Customization & Branding
- Visual Themes: Align the game’s visual elements with your brand or campaign theme.
- Interactive Elements: Customize questions, images, and animations to match the campaign’s aesthetic.
Game Logic & Mechanics
- Dynamic Content: Randomize the appearance of questions to keep the game engaging.
- Scoring System: Assign points for different answers to categorize users into recommendation types.
Reward Mechanics
- Personalized Results: Provide users with tailored product suggestions based on their answers.
- Integration: Connect with external systems to distribute personalized content, coupons, or digital rewards.
User Engagement Flow
- Entry Requirements: Gate the game behind actions like form submissions, social shares, or quiz completions.
- Replayability: Allow multiple attempts per user or restrict to one-time play, depending on campaign goals.
- Post-Game Actions: Redirect players to product pages, provide shareable results, or prompt further engagement.
Analytics & CRM Integration
- Performance Tracking: Monitor metrics such as answer distribution, completion rates, and engagement levels.
- User Data Collection: Capture player information for lead generation and follow-up campaigns.
- CRM Sync: Integrate with platforms like HubSpot or Salesforce to streamline data management.
Use Cases for Product Recommendation Game

Retail & E-commerce
Use Case: “Style Finder Quiz”
- Objective: Assist customers in discovering products that align with their personal style.
- How it Works: Users answer questions about their preferences, leading to tailored product suggestions.
- Benefits: Enhances user experience and increases conversion rates by showcasing relevant products.
Consumer Goods / FMCG
Use Case: “Flavor Matcher”
- Objective: Engage consumers by matching them with products that suit their taste preferences.
- How it Works: Participants answer questions about their likes and dislikes, leading to a suggested product or flavor.
- Benefits: Boosts product discovery and encourages trial of new items.
Travel & Hospitality
Use Case: “Destination Recommender”
- Objective: Promote travel destinations by aligning them with users’ preferences.
- How it Works: Users take a quiz to determine which travel destination best fits their preferences.
- Benefits: Inspires travel planning and increases bookings by connecting users with suitable destinations.
Entertainment & Events
Use Case: “Movie or Show Selector”
- Objective: Increase engagement by recommending content based on user preferences.
- How it Works: Participants answer questions to find out which movie or show they might enjoy.
- Benefits: Fosters deeper connections with content and encourages sharing among fans.
Sports & Fan Engagement
Use Case: “Team or Player Match”
- Objective: Enhance fan interaction by aligning them with teams or players that match their interests.
- How it Works: Fans take a quiz to discover which team or player they align with based on their preferences.
- Benefits: Strengthens fan loyalty and drives merchandise sales.
NGOs & Non-Profits
Use Case: “Cause Alignment Quiz”
- Objective: Educate the public on specific issues or causes by aligning them with initiatives.
- How it Works: Users answer questions to find out which cause or initiative aligns with their values.
- Benefits: Increases awareness and encourages donations or volunteer sign-ups.
How it Works
This is a simple, step-by-step explanation of how the Product Recommendation Game format functions:

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results