The Reel Game

Gamify your next campaign with an interactive reels experience that captures attention, collects leads, and converts visitors into customers.

The Reel Format Features

Customization & Branding:

Reel Configuration: Choose number of reels (3–5) and symbols per reel.
Symbol Customization: Upload brand icons, product visuals, or themed symbols.
Animations & Transitions: Reel spin speed, bounce, and celebration effects on win.

Reward & Logic Settings:

Prize Pool Control: Assign probability and quantities to different rewards.
Win/Loss Settings: Balance winning odds and “no prize” results.
Code Integration: Link rewards to unique or static coupon codes.
Match Logic Control: Define what combinations trigger rewards (e.g., match 3 same icons).
Jackpot or Tiered Outcomes: Set win types by rarity or difficulty.
“Try Again” Option: Add neutral or no-win icons to balance frequency.

Engagement Boosters:

Entry Gating: Require email or social login before scratching.
One-Time or Repeat Play: Allow daily spins, one-time access, or multi-entry campaigns.
Post-Win Actions: Redirect, reveal code, or send follow-up via email.

Performance Analytics Dashboard:

Real-Time Analytics: Monitor reel spins, win ratios, top-performing outcomes.
UTM & Channel Tracking: Attribute results to campaigns and traffic sources.
CRM & ESP Integration: Push leads and game results to tools like HubSpot, ActiveCampaign, etc.

The Reel game is versatile and perfect for a variety of marketing scenarios:

Retail & eCommerce:

Use Case: “Line Up Your Deal” Reel Game
Objective: Drive sales and re-engagement through high-impact rewards.
How it Works: Users spin a 3- or 5-reel interface, and matching symbols unlock rewards.
Rewards: Discount tiers, free shipping, limited product offers.
Features Used: Match-based outcomes, animated reels, win tracking.

Consumer Goods & FMCG:

Use Case: “Product Jackpot” Spin
Objective: Boost trial and product recall.
How it Works: Players spin reels to match product images or ingredients.
Rewards: Free products, exclusive bundles, loyalty points.
Features Used: Custom symbol upload, reward tiers, instant win notification.

Travel & Hospitality:

Use Case: “Spin to Win Your Perk” Reel Game
Objective: Drive lead capture for travel deals.
How it Works: Users spin reels themed around destinations or travel icons. Matches win vacation perks.
Rewards: Trip discounts, free upgrades, excursions.
Features Used: Destination-themed icons, auto-reward generation, countdown timers.

Entertainment & Media:

Use Case: “Match 3 for Exclusive Access”
Objective: Build buzz for a launch or fan event.
How it Works: Fans spin reels with character or content-based icons. Matches trigger exclusive unlocks.
Rewards: Early access, behind-the-scenes content, digital collectibles.
Features Used: Multimedia reward reveal, theme customization, rarity-based outcomes.