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Knowledge Base

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Luck-Based Interactive Format

Spin

Use this fun and high converting game format to engage your audience, promote your products, or highlight one of your sponsors—spin and win! The Spin game is a fun and entertaining campaign where participants spin the spinner and immediately see if they have won.

Spin

Spin: Game Format Features

Design & Customization:
  • Spin Button UI: Choose from preset styles or upload custom button design.

  • Result Animation: Define how the result is revealed (e.g., confetti, fade, slide-in).

  • Custom Messaging: Add celebratory or “try again” messages with branding.

Reward Mechanics & Logic
  • Randomized Outcomes: Assign reward probabilities manually or use weighted logic.

  • Reward Types: Coupon codes, file downloads, custom links, “No win” options.

  • Reward Limits: Cap total wins or per-user wins per day/session.

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Engagement Boosters:
  • Form Gating: Require email, phone, or form completion to unlock spin.

  • Access Rules: Allow spin after completing an action (e.g., referral, quiz, registration).

  • Post-Spin Action: Show result page, redirect, or send follow-up email.

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Performance Analytics Dashboard:
  • Live Analytics Dashboard: See spin count, CTR, reward claim rate.

  • Source Tracking: Track campaign performance across traffic channels.

  • CRM Integration: Sync leads and actions to HubSpot, ActiveCampaign, etc.
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Use Cases

Spin is versatile and perfect for a variety of marketing scenarios:

Retail & eCommerce:
  • Use Case: “Spin & Win Your Deal”

  • Objective: Capture leads and drive sales during promos.

  • How it Works: Customers click a button to spin for a randomized prize — no wheel UI involved.

  • Rewards: % discounts, free gifts, free shipping, or “Try again.”

  • Features Used: Reward probability settings, email gate before spin, coupon delivery.

Consumer Goods & FMCG:
  • Use Case: “Spin for a Surprise”

  • Objective: Create interactive sampling campaigns.

  • How it Works: Users spin to reveal a hidden product or reward tied to a new launch.

  • Rewards: Free sample, branded item, limited-time reward.

  • Features Used: Randomized reward logic, branded prize assets, redemption tracking.

Travel & Hospitality:
  • Use Case: “Spin to Unlock Your Travel Bonus”

  • Objective: Drive newsletter signups and engagement.

  • How it Works: Users spin for mystery rewards related to travel perks.

  • Rewards: Room upgrades, booking discounts, free add-ons.

  • Features Used: Geo-targeted reward logic, time-limited offers, form integration.

Entertainment & Media:
  • Use Case: “Spin for a Chance to Access”
  • Objective: Engage users before an event or release.

  • How it Works: Fans spin for rewards like access passes, collectibles, or sneak peeks.

  • Rewards: Early access, merch, digital content.

  • Features Used: Dynamic spin animation, custom result reveal, social share boost.

How it Works

This is a simple, step-by-step explanation of how the Spin the Wheel game format functions:

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results

Other game formats