Knowledge -Based Interactive Format
Swipe it
The Swipe It format on Scratcher is an interactive game where participants swipe images to the left or right, indicating their preferences. This mechanic is reminiscent of popular dating apps, providing a familiar and engaging user experience. It’s an effective way to gather user preferences and insights, which can be leveraged for targeted marketing and product recommendations.
Swipe it features
- Visual Themes: Align the game’s visual elements with your brand or campaign theme.
- Interactive Elements: Customize images and animations to match the campaign’s aesthetic.
- Dynamic Content: Randomize the appearance of images to keep the game engaging.
- Preference Tracking: Record user swipes to gather data on preferences.
- Personalized Recommendations: Provide users with tailored suggestions based on their swipes.
- Incentives: Offer discounts or exclusive content to encourage participation.
- Entry Requirements: Gate the game behind actions like form submissions or social shares.
- Replayability: Allow multiple attempts per user or restrict to one-time play, depending on campaign goals.
- Post-Game Actions: Redirect players to landing pages, provide shareable results, or prompt further engagement.
- Performance Tracking: Monitor metrics such as swipe counts, preferences, and completion rates.
- User Data Collection: Capture player information for lead generation and follow-up campaigns.
- CRM Sync: Integrate with platforms like HubSpot or Salesforce to streamline data management.
Swipe it use cases
Use Case: “Product Preference Collection”
- Objective: Understand customer preferences to tailor product offerings.
- How it Works: Users swipe through various products, indicating likes and dislikes.
- Benefits: Enables personalized marketing and inventory decisions.
Use Case: “Flavor or Variant Selection”
- Objective: Gauge consumer interest in different product variants.
- How it Works: Participants swipe to express interest in various flavors or product types.
- Benefits: Informs product development and marketing strategies.
Use Case: “Destination or Package Preferences”
- Objective: Identify preferred travel destinations or packages.
- How it Works: Users swipe through images of destinations or travel packages.
- Benefits: Assists in curating travel offerings and promotions.
Use Case: “Content or Event Interest”
- Objective: Determine audience interest in various content or events.
- How it Works: Participants swipe to indicate interest in different shows, movies, or events.
- Benefits: Guides content scheduling and event planning.
Use Case: “Team or Player Popularity Polls”
- Objective: Engage fans and assess popularity of teams or players.
- How it Works: Fans swipe through images of teams or players, expressing preferences.
- Benefits: Enhances fan engagement and informs promotional activities.
Use Case: “Cause or Initiative Awareness”
- Objective: Raise awareness and gauge interest in various causes or initiatives.
- How it Works: Users swipe to show support or interest in different causes.
- Benefits: Helps prioritize campaigns and outreach efforts.
How it Works
This is a simple, step-by-step explanation of how the Swipe it Game format functions:
1. Select the Format
2. Design your template
3. Embed the experience
4. Meassure the results
