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Swipe it

Knowledge-Based Interactive Format

The Product Swipe

The Product Swipe format brings a modern, mobile-first interaction to your campaigns. Same as some dating apps, users swipe left or right to express preferences, make choices, or move through content — creating a smooth, fun, and familiar experience that feels natural on any device. Whether revealing prizes, triggering outcomes, or collecting insights, Swipe It is perfect for lightweight engagement with a big impact.

The Swipe it use cases

Swipe It offers a playful and intuitive interaction that drives participation with minimal friction. Its fast, mobile-friendly experience is perfect for boosting engagement, collecting user preferences, and creating campaigns that feel fresh and dynamic.

  • 🛍️ Retail & E-commerce: Swipe through products or offers and “match” with personalized discounts.

  • 🏥 Healthcare & Wellness: Swipe to choose healthy habits or answer quick wellness questions.

  • 🍔 Food & Beverage: Swipe to discover daily offers or vote on menu favorites.

  • 🎉 Events & Entertainment: Let participants swipe through contests, challenges, or event content.

The Swipe it features

  • Swipe-based interaction: Tap into a familiar gesture users love for quick decision-making.

  • Custom content: Add text, images, icons, and backgrounds to create branded experiences.

  • Dynamic outcomes: Trigger prizes, outcomes, or next steps based on swipe direction.

  • Advanced configuration: Fine-tune item sizes, layout, and swipe behavior.

  • Seamless design integration: Start from a design kit or build your own flow.

  • Flexible campaign flow: Use swipe decisions to shape personalized user journeys.

How it works

This is a simple, step-by-step explanation of how Swipe it format functions:

Campaign Editor

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results

Other similar game concepts

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