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Knowledge-Based Interactive Format

The Product Battle

The Product Battle game format brings a fun, competitive twist to your campaigns. Participants vote between two (or more) options—such as products, images, or statements—and their choices determine the winner. It’s an easy and exciting way to boost engagement, gather feedback, and create buzz around your brand.

The Product Battle use cases

The Product Battle campaigns turn simple choices into powerful engagement moments. The competitive element makes users eager to participate and share, while the results give you valuable insight into audience preferences. Perfect for building community, validating ideas, and driving interaction.

  • 🛍️ Retail & E-commerce: Let customers vote between products, styles, or collections to influence upcoming offers.

  • 🍔 Food & Beverage: Pit menu items against each other and let your audience crown their favorite.

  • 🏨 Hospitality & Travel: Engage users by letting them choose between destinations, perks, or experiences.

  • 🎉 Events & Entertainment: Run fun “this or that” battles between artists, themes, or event moments.

  • 🏥 Healthcare & Wellness: Compare wellness tips, habits, or icons to spark interest and interaction.

The Product Battle features

  • Head-to-head voting: Users choose between options in a clean, competitive format.

  • Flexible content: Use text or images for questions and answers.

  • Custom feedback: Display tailored text after each answer for more interaction.

  • Branded result pages: Create result screens or redirect to a custom page.

  • Easy styling & design: Control fonts, colors, and layouts to match your campaign look.

  • Fast setup: Start from a design kit or build a fully customized experience.

How it works

This is a simple, step-by-step explanation of how the Product Battle functions:

Campaign Editor

1. Select the Format

2. Design your template

3. Embed the experience

4. Meassure the results

Other similar game concepts

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