Gamification Marketing for eCommerce
Increase webshop traffic, convert visitors into customers, and gain deeper insights during the pre-purchase phase.
Rewards that feel like a game—results that look like revenue
Engage your visitors and nudge them to buy
Add some interaction to your webshop with 35+ games & concepts to help you convert your visitors faster while engaging them and offering a nice shopping experience.
Spin the Wheel, Mystery Box, Slot Machine, Scratchcard are some of the game formats used to provide incentives like discounts to increase your inmediat sales.
- +18% conversion after quests launched
- 3× repeat purchase
- 41% coupon redemption via spin-to-save
- +17% checkout completion when streak bonuses unlock at payment
- –11% product returns after ‘Fit & Style’ quizzes + sizing badges
More opt-ins. Less drop-offs
Increase your newsletter subscribers
Turn sign-ups into wins. Add playful triggers—wheels, quizzes, and mystery boxes—to capture emails without killing the vibe.
- +38% email signups after welcome wheel
- Opt-in rate 3.1× vs. standard popup
- Unsubscribes tend to drop with interactive/gamified emails
- +3.7% CTR after adding gamified elements to emails
Brand loyalty pays off
Why gamification drives loyalty & repeat purchases
Redeeming a perk creates a habit loop—earn → redeem → repeat—that nudges the next order sooner. Add personalized missions (refill at day 30, “complete the look,” review-and-earn) and the rewards feel relevant, not gimmicky, so people engage more and churn less. Status and recognition (tiers, badges, early access) build pride beyond discounts, while single-use codes, expiries, and fair rules protect margins.
Grow the addressable audience
As many as 86% of shoppers are “unknown” to brands. Scratcher’s data enrichment interactive formats are designed to help you nurture your database with customer preferences. When paired with a CRM or CDP, these formats can effectively engage customers and provide valuable insights into their interests.
Attract new loyal club members
Members spend more—especially in premium tiers. Paid/premium loyalty (or strong VIP tiers) lifts purchase frequency and basket size; loyalty club members are ~60% more likely to spend more after joining.
Reward loyalty with special campaigns
Personalized rewards perform better. Matching missions and perks to the shopper (category, timing, margin) is why leaders in personalization drive materially more revenue than peers; top performers get ~40% more revenue from personalization activities.
Success stories
