Gamification Marketing for NGOs
Discover how gamification can yield significant results while maintaining the professionalism and authenticity of your organization’s mission. Expand reach, drive donations, educate audiences, and collect valuable data.
+30
game
formats
Easy integrations
to more than
120 systems
Build your
campaign
in minutes
Trusted by +300 brands:
Expand your campaign's reach
Obtain New Marketing Permissions
NGOs, whether it’s charity organizations or unions, understand the importance of expanding their reach. Through gamified campaigns, such as fun scratchcard contests or personality tests, NGOs can encourage individuals to willingly share their contact information and consent.
Build a responsive contact list for targeted marketing communications. This sets the stage for future communications, ensuring the NGO remains at the forefront of supporters’ minds for future campaigns, offers, and activities.
From potential donors to active participants
Drive Donations and Memberships
NGOs can utilize gamification to focus on donations and memberships. By targeting audiences through email lists or interactive social media posts, NGOs can create campaigns that encourage donations or membership sign-ups.
These gamified experiences turn the act of contributing into an interactive and fulfilling journey, strengthening individuals’ commitment to the organization’s cause.
Educate Your Audience
Maintain Engagement with Your Organization
Educating their audience is crucial for NGOs, and gamification adds an interactive dimension to this process. Charities can enlighten both potential and current donors on the impact of their contributions. Other NGOs with member bases, such as unions, can educate their members on crucial subjects through interactive quizzes and games, transforming learning into an engaging experience.
Formats like quizzes are ideal for this purpose. Asking questions about the current situation and learning from participants’ knowledge can provide valuable insights on how to improve communication and keep everyone informed.
Intuitive, drag and drop platform
Create, design, and launch gamified campaigns in minutes
Keep your campaigns on brand. With our editor, you can use your own custom fonts, sounds, and videos to maintain brand consistency. With our pre-made templates you can get started in less than an hour!
It’s easy to make an interactive campaign – no technical skills are required.
Coming soon: Native webshop integration!
Easily integrate all of your favourite tools
It’s simple to connect Scratcher to your marketing tech stack, like Shopify, Klaviyo, HubSpot, etc. Map the fields, and transfer the data you want. Connect with more than 3,000 tools/web apps using Scratcher integrations or Zapier.
What do users say about Scratcher's platform?
Explore first hand how Scratcher has enhanced other brands by adding an interactive layer into their marketing campaigns
For their Christmas campaign, Red Barnet used gamification marketing to raise awareness about their mission.
How Aids Fondet amplified brand awareness and engaged with supporters with gamification marketing.
