Gamification for NGO Fundraising Marketing

By combining storytelling with interactive experiences, you can attract new supporters, inspire participation, and increase donations — all while building stronger, long-term relationships with the community.

35+
games

Native integrations

Pre-made
templates

Gamified
pop-ups

Drive donations and memberships

Gamification gives NGOs a powerful way to turn awareness into education and engagement. Through interactive campaigns — like quizzes, challenges, or story-driven experiences — you can inform supporters about your cause while motivating them to take action. Each interaction becomes an opportunity to share your mission, educate audiences, and build a deeper emotional connection that leads to lasting support.

Turn awareness into action

Gamified campaigns capture attention and motivate participation. By engaging supporters through quizzes, challenges, or interactive stories, NGOs can turn awareness of their mission into real donations and sign-ups.

Greater impact with lower costs

Gamified campaigns offer NGOs a more cost-effective way to attract donors and members compared to traditional street or event fundraising. By reaching audiences online, you can lower the cost per donor acquisition, scale campaigns faster, and connect with supporters beyond geographic limits.

Embed your payment gateways

With advanced HTML embedding, NGOs can bring key actions directly into their campaigns — from donation forms to event sign-ups or volunteer registrations. Supporters can act instantly without leaving the experience, creating a seamless journey that drives higher engagement and more conversions for your cause.

“One of the key insights is how this approach impacts our cost efficiency. Measuring cost per new donor, we’ve seen that these pre-engaged leads significantly reduce acquisition costs compared to other channels.”

Encourage supporters to opt-in for updates

NGOs understand how important it is to reach more people and strengthen fundraising communication. By using gamified formats like quizzes or memory games, you can inspire supporters to get involved and willingly share their contact details and consent for future communications.

Make consent part of the experience

Gamified activities like quizzes, challenges, or story-based games invite supporters to engage first — and opt in naturally as part of the journey. It feels voluntary, fun, and aligned with your mission rather than a formality.

Attract more genuine supporters

People who choose to participate in a campaign are already emotionally invested. This means the opt-ins you collect come from individuals who are curious, informed, and more likely to stay engaged long-term.

Turn information into participation

Gamification transforms communication into two-way engagement — supporters don’t just read about your mission, they take part in it. This deepens involvement and strengthens their bond with your organization.

Driving results with gamified campaigns