Gamification Marketing for Retailers
Engage with consumers right where they are - whether that's in your physical stores, through your app, website, social media, or reading your emails.
+30
interactive
formats
Easy integrations
to more than
120 systems
Build your
first campaign
in minutes
Enhance omnichannel experiences
Drive players to the app and winners to the store
Blend interactive content into your in-store, online, and pickup interactions, creating a unified and engaging shopping experience.
Interactive content involves adding game-like elements such as rewards, challenges, and leaderboards to the app experience. This approach not only makes the app more interactive and fun for users but also encourages more downloads and engagement.
At the end of an interactive campaign, winning participants receive their coupon via email, head into the store, and redeem their prize—it’s as simple as that!
- Each win activates a unique, redeemable voucher via emai
- Easy to manage, with no need to track separately or upload special codes
Leverage QR codes to engage consumers and drive interaction with your brand. Strategically place them throughout the store, on packages, or in various media outlets to encourage participation in games and other online interactive experiences.
Grow your share of wallet
Personalise and convert
All of the Scratcher game formats are designed to collect both first-party and zero-party data.
Utilize this information to provide targeted offers and personalized communication, such as tailored product suggestions. Then, enrich your marketing tools (CRM, CDP, DMP) with this customer data to implement a strategy based on data-driven marketing.
Turn non winners into sales. During off-peak seasons, encourage customers to participate in contests to win exciting prizes. Offer consolation rewards, like discounts for in-store or online buys to increase sales. This approach draws in customers and boosts earnings, even during slow times.
Do you want to launch campaigns where people can participate as much as they want, but where they can win a prize only once?
Define your prize rules and give all participants a better chance to win.
Strengths consumer's loyalty
Nurture loyalty with a program that stands out
Engage your clients with personalized offers that invite them to be part of your loyalty programs – Recognise and reward long-term patrons and increase your revenue through captivating incentives.
Using interactive content and formats after a purchase is a great way to encourage costumers to return, boosting LTV and maintaining low CAC through loyalty. Offering ‘buy & engage’ activities bridges the gap between in-store shopping and online interaction, ensuring ongoing engagement.
Adding the Scratcher platform to your CRM system lets you set up unique interactive experiences for customers who haven’t bought anything in a period of time, inviting them to participate and make a purchase in an engaging way.
Intuitive, drag and drop platform
Create, design, and launch gamified campaigns in minutes
Keep your campaigns on brand. With our editor, you can use your own custom fonts, sounds, and videos to maintain brand consistency. With our pre-made templates you can get started in less than an hour!
It’s easy to make an interactive campaign – no technical skills are required.
Integrations
Your Marketing Data Across Platforms Effortlessly!
It’s simple to connect Scratcher to your marketing tech stack, map the fields, and transfer the data you want. Connect with more than 3,000 tools/web apps using Scratcher integrations or Zapier.
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