Gamification Marketing Platform Features
Scratcher’s platform brings gamification marketing to everyone, requiring no technical skills. Empower your brand with tools designed to maximize engagement, boost campaign performance, and enhance loyalty programs. Integrate interactive elements into your campaigns, driving deeper customer interaction and achieving better results.
Intuitive drag-and-drop
Build Beautiful Campaigns Effortlessly, No Coding Required
Effortlessly design campaigns with a user-friendly editor, perfect for all skill levels. Start with pre-designed templates, use drag-and-drop tools to customize intuitively, and enhance your campaigns with over 20 dynamic elements like buttons, images, and videos.
Design kit
This feature allows you to focus on building campaigns while ensuring they align perfectly with your brand identity.
Drag-and-Drop Editor
This editor simplifies the creation process, making it accessible for everyone, regardless of technical expertise.
Campaign flow
Customize your campaigns with pre-built structures, drag-and-drop editing, and dynamic navigation. Combine multiple games, personalize each page, and create user-driven paths for a seamless experience.
Custom forms
Add unlimited fields, customize permissions, manage terms and conditions, and choose where the form appears in your campaign—before or after the game.
Mobile-First Approach
Design campaigns specifically for phones, tablets, and computers, going beyond basic responsiveness.
Template Library
Start quickly with a variety of pre-designed templates.
Publishing & embedding
Publish on your website, app, use auto-generated landing pages with unique URLs, or seamlessly embed campaigns in apps and existing pages for full integration.
Campaign planner
Get seasonal campaign ideas and easily plan your activities by week, month, or year. Available in Professional and Starter plans. Save drafts or schedule campaigns directly from the planner.
Extensive elements
Choose from over 20 elements (button, image, spacer, etc.) to create dynamic and engaging campaigns.
Brandbook integration
Quickly apply your branding, including text styles, colors, logos, images, videos, text sizes, and backgrounds.
Custom fonts and colors
Ensure consistency by using your unique branding elements.
Animations and effects
Add custom game sounds and videos to deliver a distinctive and engaging user experience.
Social sharing
Boost campaign reach and engagement by enabling participants to share effortlessly via LinkedIn, Facebook, WhatsApp, email, and Twitter.
Multilingual campaigns
Connect with diverse audiences through localized campaigns. Easily add multiple languages with a copy-paste setup and generate unique links for each language.
App-integrations
Enable embedding gamification features directly into your app for a cohesive user experience.
Emojis Gallery
Create engaging campaigns by adding emojis that resonate with your audience's language and tone of voice!
Get more out of what you are are doing
Over 30 Interactive Formats
Luck-Based
Engage users with chance-based formats like spin-the-wheel, scratch cards, and prize draws, sparking excitement and capturing attention.
Knowledge-Based
Challenge your audience's intellect and creativity, making them actively engage with your content. Formats like quizzes, personality tests, or polls are perfect examples.
Skilled-Based
Interact with your audience by challenging their skills, encouraging active participation, and fostering a sense of achievement.
Special Formats
Include intro pages, forms, and end pages to create an immersive experience.
Motivate and reward with precision
Prize Management System
In promotions offering a set number of prizes, effective management of the prize inventory is crucial for creating a positive participant experience and ensuring the success of the promotion. That’s why the prize system allows you to control how prizes are distributed, track how many are still available, and view detailed statistics on their distribution.
Custom prize setup
Define limits, winning metrics, and probabilities for how many participants can win.
Redeemable rewards
Set up winning reeds that can be: free gift, discount, coupons, etc.
Unique code management
Handle large-scale campaigns with unique codes or barcodes for seamless prize distribution.
Flexible prize delivery
Enable redemption in-store or through your webshop for added convenience.
Consolation prizes
Offer secondary rewards to keep participants engaged.
Prize draws
Automate prize selection for fairness and efficiency.
Prize recycling
Manage the non redeemed prizes for the same campaign.
Prize groups
Create a catalog of options to offer flexibility in what participants can win.
Convert with ease
Pop-Ups That Do More Than Just Pop
Boost engagement with effective pop-ups. These pop-ups are more than just attention-grabbers—they’re powerful tools for interaction and results.
Incorporate any interactive element or game into your pop-ups for maximum engagement.
Editor
Incorporate any interactive element or game into your pop-ups for maximum engagement.
Custom Triggers
Set pop-ups to appear based on time, scroll activity, exit intent, or specific clicks.
Multiple Positions
Full-size, sticker, display, and more to suit your campaign’s style.
Full Campaign Flows
Include intro pages, forms, and end pages to create an immersive experience.
Flexible Placement
Control where, how often, and on which pages the pop-ups appear.
Teaser
Ensure your campaigns are user-friendly by showing them to visitors as a preview, first, before showing them the full-size version.
Multi-Purpose use
Inform, engage, generate leads, or convert—design pop-ups tailored to your specific goals.
Interactive Formats
Incorporate any interactive element or game into your pop-ups for maximum engagement.
Coming matters, but returning matters more
Wallets: Special for Loyalty and Rewards
Perfect for driving loyalty and repeat engagement, this feature ensures participants always have access to their earned prizes.
Login Functionality
Participants can log in to view and manage the prizes they've won. Embeddable via iFrame into your website or app for seamless integration.
Prize Redemption Options
Issue rewards with unique codes, barcodes, or QR codes for easy redemption. Flexible across all channels and campaigns for streamlined tracking.
Reward Catalog
Create a reward catalog so participants can select between your options to redeem their prizes.
Prize Management
Centralize all participant rewards in one place. Manage rewards across the entire campaign lifecycle.
Push Notifications
Send reminders and updates about Wallet rewards via: Email and SMS. Encourage participants to redeem rewards before they expire.
Advanced Analytics for Wallets
Gain insights into each participant’s behavior and engagement. Track participant activity, redemption trends, and campaign performance.
Urgency Settings
Set redemption deadlines to create urgency for participants. Define reward values and monitor redemption behavior.
Understand you audience
Optimize your Campaigns with Data
Gain a deeper understanding of your campaign’s performance with real-time data and advanced tracking tools. These advanced analytics tools provide the insights you need to optimize campaigns and achieve better results.
Custom dashboards
All plans include a default dashboard to track key performance indicators, with customization options to build your own for deeper insights.
Channel tracking
Use the built-in UTM builder to create and track campaign links, compare channel performance on the dashboard, and identify top-performing sources.
Comprehensive metrics
Track essential KPIs such as visitors, interactions, participants, leads, conversion rates, time spent with the brand, and redemption rates.
Customizable data collection
Use customizable data points to enrich customer insights and better understand preferences.
Data export
Export data in CSV or XLS formats for further analysis.
Platforms IDs
Track performance using IDs from platforms like Google Ads or LinkedIn Ads.
Seamless integrations
Effortlessly integrate with CRM, CDP, and other analytics platforms to identify new leads and existing customers.
Segment data
Segment your data, group users by characteristics, and tailor specific campaigns for each group.
Communicate promptly
Email Management System
This feature ensures timely and personalized communication, keeping participants engaged while maintaining professional and legal standards.
Personalized emails
Automatically send personalized emails triggered by game outcomes or participant actions, utilizing dynamic tags.
Custom domains
Use your own domain for a professional touch, and include attachments or prize codes directly in emails.
Integrate to your own tool stack
Connect effortlessly with external mailing systems to manage your email flow efficiently.
Editor builder
Fully customizable drag-and-drop email builder for effortless design.
Atomations
Send out emails notoficatins based on speciffic actions like: reminders, prize notification, delivery
Compliance-ready
Enable double-opt-in buttons to ensure GDPR and email marketing compliance.
Dynamic Tags
37 dynamic tags tailored to various factors like time, game interactions, and more.
Simplify teamwork, amplify efficiency
Workplace
Manage multiple brands or clients seamlessly with a single account. Ideal for organizations handling multiple projects, brands, or clients, this feature ensures smooth management while maintaining data privacy and independence.
Multi-workspace management
Create and manage separate workplaces for different brands or clients, keeping data secure and GDPR-compliant.
Seamless switching
Switch between workplaces with just one click for quick and efficient navigation.
User managment
Assign specific roles such as Owner, Admin, Manager, or Analyst to ensure the right level of access for each team member.
Controlled access
Decide who can view, edit, or manage campaign tools and data.
Connect accounts
Connect to other accounts.
Collaborate & share
Involve team members or stakeholders by sharing campaigns, extending participation, and fostering collaboration.
GDPR
Utilize an internationally recognized platform with servers located in Europe, ensuring GDPR-compliant data management.
ISO Certified
ISO Certified: Ensuring high-quality standards and compliance through internationally recognized certifications.
Connect all of your favourite tools
Connect with 3000+ web apps using native integrations or Zapier
With Scratcher, it’s simple to connect to your marketing tech stack, map the fields, and transfer the data you want
Native integrations
Pre-built integrations with popular platforms (like Klavyo, Mailchimp, Shopify, Active Campaign, etc.) They allow your gamification tools to sync effortlessly with marketing, sales, or CRM systems.
Advanced integrations
Enhanced functionality beyond basic native integrations (like HubSpot, Salesforce, etc.), often requiring specific configurations or additional features. Enables more complex workflows and data connections between platforms.
Custom integrations
Tailor-made connections between your gamification platform and other tools or systems unique to your business. Perfect for companies with niche software needs or proprietary systems that aren’t covered by native integrations.
API integrations
A set of programming tools that allow developers to interact directly with the gamification platform. Offers unparalleled flexibility for developers to create custom solutions, fetch data, or trigger actions.
Webhooks
Real-time notifications sent from your gamification platform to other systems when certain events occur. Allows you to automate workflows and sync data immediately as events happen.
ID-token Exchange
A secure method to authenticate users by exchanging ID tokens (e.g., for single sign-on or secure data exchange). Ensures user data security while enabling smooth interactions between the systems requiring user identification.