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How to Integrate Emarsys with Scratcher

Want to connect gamification with enterprise-level customer engagement? With the Emarsys integration in Scratcher, you can automatically sync participant data into Emarsys and use it to power personalized, omnichannel campaigns.

It’s easy to set up and ensures your Scratcher campaigns directly fuel your customer engagement strategy.

Benefits of the Integration

  • Automatic synchronization – all new participants are instantly added to your Emarsys contact database.

  • Save time – no manual uploads or file handling; Scratcher data flows seamlessly into Emarsys.

  • Targeted communication – use Emarsys segmentation and automation to send highly personalized messages based on Scratcher interactions.

  • Trigger campaigns instantly – launch omnichannel journeys across email, SMS, push, or web the moment someone participates in a Scratcher campaign.

Getting Started

  1. Log in to your Scratcher account.

  2. Go to Integrations in the menu.

  3. Select Emarsys and log in with your Emarsys account credentials.

  4. Map the data fields you want to sync (e.g., email, name, preferences, custom attributes).

  5. Save – and you’re ready to go!
Emarsys Integrations
Emarsys Integrations

Tips

  • Use Emarsys’s AI-driven personalization to tailor offers based on preferences revealed through Scratcher campaigns.

  • Combine Scratcher data with Emarsys’s Predictive Intelligence to create highly relevant, conversion-focused journeys.

Information about Emarsys

Emarsys, an SAP company, is a leading omnichannel customer engagement platform that enables brands to deliver personalized, real-time marketing at scale. It empowers marketers to build seamless customer journeys across email, SMS, push, web, and more—supported by AI-driven automation and deep analytics.

Connect with over 3,000 tools and web apps​

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 Need a specific Integration? Got questions?

Scratcher already connects with popular tools — but we know every business has unique needs. Tell us what system you’d like to connect, and our team will explore the possibilities with you.

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