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Scratcher Partners with TCC Global to elevate Retail Loyalty Programs Through Gamification

Copenhagen, 05/28/24 – Scratcher, a leading gamification platform in Europe renowned for enabling brands to create interactive campaigns that drive significant customer engagement, proudly announces its strategic partnership with TCC, a top-tier performance marketing agency. This collaboration is set to transform the landscape of retail loyalty through innovative gamification strategies.

“A significant trend among retailers today is the increased investment into their loyalty club ecosystems, in order to attract, and keep shoppers engaged. Integrating Gamification into such an ecosystem not only drives enhanced customer experiences and delivers more value to members, but enables the collection of valuable behavioural data to fuel retailers’ personalization and retail media engines.”

Recognizing the need to stay at the forefront of industry trends and customer engagement, TCC sought a technological partner that excels in flexibility, scalability, and innovation. “We’ve realized the critical need to partner with a technology provider who could support, advance and importantly scale our ambitions,” stated Damien Katris, Global Omnichannel Director of TCC. “Scratcher was a strategic choice given their market-leading capabilities and alignment with our goals and growth strategies.”

The partnership focuses on enhancing and evolving TCC’s gamification proposition, a key component of their strategy since 2016. Scratcher’s advanced platform will now power TCC’s initiatives to boost customer activation, engagement and performance across its extensive retail client network. Andrew Tennent, Head of Solutions & Partners at TCC, noted Scratcher’s technically sound platform, stating: 

"Scratcher has not only met but exceeded our expectations in flexibility and technical delivery, making them an ideal partner in our journey to innovate our gamification proposition."

For Scratcher, this partnership is a testament to their technological prowess and strategic positioning.

"Being chosen by the leading performance marketing agency within retail loyalty is a significant acknowledgment of our technological edge and customer-focused innovations."

This partnership marks a significant milestone in the retail loyalty industry, promising to set new standards in customer engagement through cutting-edge gamification mechanisms.

To further discuss the impact of gamification in retail loyalty strategies, Scratcher and TCC invite industry leaders to a webinar scheduled for June 19, 2024, at 14:00 GMT+1. This event will feature TCC’s executives sharing insights and strategies on leveraging gamification to enhance retail experiences.

Please contact Nikolaj Skarbye, CCO Scratcher at nikolaj@scratcher.io / +45 20863492 for further questions

About TCC
Founded in 1991, TCC specializes in transforming retail marketing through tailor-made loyalty campaigns that deliver sustainable commercial value and meaningful sales uplift. With a commitment to value creation in a competitive market demanding constant growth, our approach wins the hearts and minds of shoppers, fostering genuine loyalty and mutual benefit. www.tccglobal.com

About Scratcher
Founded in 2017, Scratcher is a leading marketing gamification platform that enables companies to create, monitor, and analyze interactive campaigns with ease. The platform has been deployed in over 40 countries, allowing businesses to enhance brand engagement and increase loyalty and retention through captivating gamified mechanics. Our innovative approach helps companies stand out in crowded markets, connecting with customers in dynamic and memorable ways.