PRESS RELEASE FOR INMEDIAT DISTRIBUTION:
Scratcher x LINK Mobility: Gamify Your Communication for Richer Leads and Higher Engagement
Copenhagen, 06/18/25 – We’ve teamed up with LINK Mobility to help marketers launch next-level interactive experiences — combining Scratcher’s gamification platform with LINK’s multichannel automation tool, MyLINK MarketingPlatform.
Combining Scratcher’s gamification platform with LINK’s marketing automation tool MyLINK MarketingPlatform, businesses will be able to gamify campaigns that grab attention and encourage participation, delivering more high-intent leads, capture data to trigger follow-up flows via MyLINK MarketingPlatform’s multichannel automation engine, personalize messaging based on real-time behavior leading to more meaningful customer interactions, and segment smarter, as every answer becomes a powerful insight for targeting and retargeting.
"Combining our platforms, we’re enabling businesses to create interactive campaigns that capture valuable customer data and immediately activate it through automated, multichannel communication flows", says Andreas Sander, Head of MarketingPlatform at LINK Mobility. "This collaboration offers clear value for marketers looking to drive higher engagement and better results. We’re excited about the new collaboration and look forward to expanding the partnership further - exploring new use cases, deeper integrations, and additional communication channels together."
"This partnership brings together the best of both worlds: Scratcher’s ability to spark interaction through gamification and LINK Mobility’s strength in delivering automated, multichannel communication. It’s a natural match — together, we’re helping brands not just collect data, but activate it instantly in ways that feel personal, relevant, and fun".
What does this mean for you? Now you can:
- Grab attention and increase campaign participation with games that engage.
- Collect valuable zero-party data from every interaction.
- Trigger automated flows instantly across channels like SMS, email, and push.
- Personalize communication based on real-time behavior and user choices.
- Segment smarter with insights collected directly from each campaign.
Together, Scratcher and LINK Mobility deliver a seamless way to turn engagement into action — from game entry to follow-up message, all in one journey.
👉 Learn how the integration works and start building interactive campaigns that convert.
About LINK Mobility
LINK Mobility is a global provider of mobile communications, specializing in smart messaging, customer engagement, and automation tools. Their platform enables businesses to connect with their audiences via SMS, email, push notifications, and other channels — delivering timely, relevant, and effective communication at scale.
About Scratcher
Founded in 2017, Scratcher is a leading marketing gamification platform that enables companies to create, monitor, and analyze interactive campaigns with ease. The platform has been deployed in over 40 countries, allowing businesses to enhance brand engagement and increase loyalty and retention through captivating gamified mechanics. Our innovative approach helps companies stand out in crowded markets, connecting with customers in dynamic and memorable ways.
