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Create new business & opportunities with gamification marketing.
Create new business & opportunities with gamification marketing.
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See all the features in our powerful campaign builder.
Connect Scratcher with your favorite tools.
Choose from more than 20 interactive formats.
Leverage your marketing goals with our know-how and access our top-tier individualized services.
Create new business and upsell opportunities with gamification marketing.
Discover success stories from brands like yours.
Get quick answers to the most commonly asked questions
Customer case
Participants spent 71 hours, 14 minutes, and 34 seconds engaging with the brand, underscoring the interactive campaign’s substantial impact and success in capturing audience attention.
BonBon-Land is a Danish amusement park located in Holme-Olstrup in the South of Zealand, about 100 km from Copenhagen.
In recent years, BonBon-Land, a popular amusement park located at Holme-Olstrup, Denmark, has been using the Scratcher platform to improve its engagement strategies.
We spoke with Mette Frimodt Rasmussen, the commercial director of BonBon-Land, overseeing the park’s sales and marketing team for the past nine years. Our conversation covered their recent campaigns and the use of Scratcher’s platform in their marketing strategies.
During the latest interactive marketing campaign, BonBon-Land achieved remarkable outcomes in just one month. With extra investment in paid ads, the campaign attracted 49,027 unique visitors and involved 13,746 participants, boasting an impressive 28% conversion rate, leading to 274 winners. Additionally, participants collectively spent 71 hours, 14 minutes, and 34 seconds engaging with the brand, underscoring the campaign’s substantial impact and success in capturing audience attention.
BonBon-Land used the interactive game format “Scratchcard” to stimulate demand and attract new visitors to the park. Their strategy involved offering the possibility to win free tickets and promo codes (as consolation prizes) to participants who didn’t win. This approach has resulted in increased ticket sales.
To companies considering interactive marketing, Mette emphasises the importance of fully committing to the strategy. She advises investing both resources and effort to make the most out of it.
BonBon-Land’s experience highlights the importance of smartly incorporating interactive marketing, adjusting to seasonal changes, providing appealing consolation prizes, and using data-driven insights for ongoing enhancement. These lessons act as a guide for businesses looking to implement interactive marketing effectively, boosting customer engagement and delivering real results.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.