With Scratcher, Dansk Boligvurdering focuses on activating potential clients with interactive, always-on campaigns. They’ve engaged over 20,000 participants across 30 active campaigns, with an average conversion of 20%. To reach their target audience, they employ paid ads on social media—often on an intermittent basis—as well as Facebook pixels and cookies.

As one of their top campaigns, the mortgage assessment quiz is a stand out with a conversion rate of over 70%! Karoline explains that this campaign’s success “was a mixture of topicality and, at the same time, having the chance to ask some questions that were very relevant, both in terms of how we can approach the customer and also in terms of tapping into the audience’s needs quite well.”

And another added bonus? With gamification, Dansk Boligvurdering “can [now] spread the ad budget a little wider on a few different ads with different angles, and this has caused the ad prices to fall. It’s been a great combination!”

Karoline's most valuable advice is to closely tune into the needs of your audience. She emphasizes the importance of identifying those needs through effective collaboration between sales and marketing. This synergy helps in understanding what the audience seeks, enabling the creation of targeted campaigns.

It's also crucial to think creatively beyond traditional competitions or familiar game formats. For effective conversion rates, it's beneficial to find a unique angle that adds value and leverages the power of gamification's reciprocity.

Karoline advises, "Continuously create new interactive campaigns to keep your audience engaged with fresh and diverse content that piques their curiosity and relates to them."