A better alternative to Sleeknote
Sleeknote is great for simple pop-ups. But when your brand needs deeper interaction, higher engagement, and experiences that actually stand out, you quickly hit the limits of a tool designed only for lead capture.
Where Sleeknote stops at lead capture, Scratcher goes further. Build fun, interactive, gamified experiences that deliver real customer data, enrich profiles, reward users, and power scalable loyalty programs. Move beyond email collection and activate your audience across every channel with campaigns that stand out—and convert. Get a demo today!
Quick decision guide: Scratcher vs Sleeknote
When choosing between Scratcher.io and Sleeknote, you’re comparing two ways to boost engagement and conversions but there are some key differences that you need to address that come when you need a tool to make fit your marketing strategy, including goals and resources.
Sleeknote is a strong popup and lead-capture tool.
Scratcher goes way further — you can build a gamified campaign, in a gamified popup, or even embed the campaign in your own landing page with a script, just copy paste it.
Both platforms can help you collect leads and increase onsite engagement. But if your goal is to stand out, increase conversion rates, and make marketing campaigns feel like experiences — Scratcher gives you more, so keep reading to understand why.
Why would you pay for two if you can have everything in one platform?
Sleeknote was originally built as a pop-up builder focused on lead generation. Gamification was added later—offering only a few formats with limited customization and analytics. Its foundation remains centered on simple on-site pop-ups, which makes it strong for basic lead capture but less flexible for advanced engagement strategies.
Scratcher, on the other hand, was built with gamification at its core. Pop-ups were added afterward as an additional option, giving you the same capabilities you get from Sleeknote—but with far more power behind them. Instead of being limited to a handful of formats, Scratcher offers over 35 game types, along with landing pages, embedded campaign codes for your website or app, and advanced reward and loyalty features.
So if your priority is gamification-first engagement—where you can build richer, more interactive campaigns and scale beyond basic pop-ups—the clear choice is Scratcher.
What users are saying on G2
When comparing user satisfaction on G2, Scratcher stands out with a strong 4.6/5 rating across 43 reviews, reflecting broad and consistent positive feedback from its user base.
Sleeknote, while also well-received, currently holds a 4.3/5 rating based on 5 reviews.
This difference not only highlights a higher overall rating for Scratcher but also shows significantly more user engagement and validation from a larger number of reviewers. Get a demo today!
Go beyond lead generation and build a strong loyalty program
As customer acquisition costs continue to rise, relying solely on lead generation is no longer enough. Even after converting new prospects into customers, competition is fierce, and loyalty can be fragile. To sustain growth, businesses must focus on increasing customer lifetime value through consistent engagement, personalised experiences, and retention-driven initiatives.
This is where the differences between engagement platforms become crucial. Tools like Sleeknote excel at capturing attention through personalised pop-ups, behaviour-based targeting, and light gamification—ideal for boosting conversions and re-engaging returning visitors. However, when it comes to building a deeper, structured loyalty ecosystem, they often fall short. Platforms like Scratcher go further by offering features such as a unified reward wallet, points and prize tracking, and multi-campaign reward management, giving customers a central place to access incentives and stay connected with the brand.
In a market where acquiring customers is expensive but keeping them is invaluable, choosing a platform that strengthens long-term loyalty—not just short-term engagement—has become essential for any growth-focused business. Get a demo today!
Create better campaigns: Scratcher vs. Sleeknote editor breakdown
Below is a side-by-side comparison of the Scratcher and Sleeknote editors, highlighting how each platform approaches campaign creation and customization.
| Feature Category | Scratcher Editor | Sleeknote Editor |
|---|---|---|
| Design & Branding | Full Design Kit, brandbook integration, custom fonts/colors, animations, effects, sounds & videos. | Customizable templates, custom HTML/CSS/JS, AI text optimizer for copy. |
| Editing Experience | Drag-and-drop editor, 20+ elements, build full multi-page gamified flows. | Visual popup editor for forms, teasers, and messages. Device-specific adjustments. |
| Campaign Structure | Campaign Flow builder with dynamic navigation, multi-step journeys, multiple games, user-driven paths. | Multistep popup campaigns (forms, teasers, success messages). Limited flow complexity. |
| Custom Forms | Unlimited fields, terms & conditions, custom permissions, place forms before/after games. | Popup-based forms for lead capture, customizable fields, shown within popup steps. |
| Device Experience | Mobile-first design for phones, tablets, desktops. Full-screen interactive experiences. | Mobile and desktop editors with unlinking for device-specific differences. |
| Templates | Gamified templates + seasonal recommendations via Campaign Planner. | Form and popup templates optimized for engagement. |
| Publishing & Embedding | Publish on website, app, or use auto-generated landing pages; embed full interactive experiences. | Popups displayed on website pages; embed videos, product recommendations, or custom code. |
| Advanced Features | Gamification engine, emoji gallery, multilingual campaigns, app integrations, video/sound. | Countdown timers, AI text optimization, product recommendations, mobile/desktop unlink. |
| Best For | Building full gamified, multi-step, branded interactive experiences. | Creating popups and lead-capture forms to boost conversions on-site. |
Which platform wins on Analytics? A feature-by-feature comparison
Understanding your campaign performance is essential for improving engagement and driving results. The chart below compares the analytics tools offered by Scratcher and Sleeknote so you can choose the platform that provides the insights you need.
| Feature Category | Sleeknote Analytics | Scratcher Analytics |
|---|---|---|
| Dashboards | Default analytics dashboard for each campaign | Default dashboard + fully customizable dashboards |
| Campaign Statistics | Shows performance: leads, device data, traffic sources | Tracks performance across experiences with configurable KPIs |
| Channel Tracking | Basic traffic sources (device, traffic type) | UTM builder, link tracking, channel comparison |
| Metrics Tracked | Leads, device breakdown, traffic source, geographic location | Visitors, interactions, leads, conversion, time spent, redemption rates |
| Geographic Insights | World map of leads by region | Not map-based; uses custom data segmentation |
| Device Insights | Leads by device (desktop, mobile, tablet) | Focus on behavior, not device-specific |
| Traffic Source Insights | Shows lead distribution across referrers | Detailed tracking via UTM links |
| Custom Data Collection | Form fields inside Sleeknote popups | Fully customizable data points |
| Data Export | Not explicitly shown | CSV and XLS export |
| Ad Platform IDs | Not provided | Supports Google Ads & LinkedIn Ads IDs |
| Integrations | Email tools & CRM integrations | CRM, CDP, analytics, and automation integrations |
| Segmentation | Basic audience rule-based segmentation | Advanced segmentation & group targeting |
Would you like to start with gamification for free? Then Scratcher
While both Scratcher and Sleeknote offer a free trial, only Scratcher lets you immediately start building and launching true gamified experiences from the moment you sign up. With Scratcher, your trial includes full access to the gamification engine, allowing you to create interactive campaigns and gamified pop-ups right away—no limitations or feature blocks. This means you can quickly test real engagement mechanics, collect live results, and understand the impact of gamification on your audience before committing to a plan. In contrast, Sleeknote focuses primarily on traditional popup formats, making Scratcher the ideal choice if your goal is to explore gamification from the start and validate its value during the trial period.
Success stories
