Quick decision guide
Scratcher vs Sleeknote: which tool is best for you?
When choosing between Scratcher.io and Sleeknote, you’re comparing two ways to boost engagement and conversions but there are some key differences that you need to address that come when you need a tool to make fit your marketing strategy, including goals and resources.
Sleeknote is a strong popup and lead-capture tool.
Scratcher goes way further — you can build a gamified campaign, in a gamified popup, or even embed the campaign in your own landing page with a script, just copy paste it.
Both platforms can help you collect leads and increase onsite engagement. But if your goal is to stand out, increase conversion rates, and make marketing campaigns feel like experiences — Scratcher gives you more.
- Sleeknote = Popup builder with a few game add-ons.
- Scratcher = Full gamification platform (35+ formats) that can also run as a popup—with native prize/winner management and richer data syncing.
What you actually get (side-by-side)
When running gamified marketing campaigns, managing prizes efficiently is just as important as designing engaging experiences. Scratcher provides a full end-to-end prize management system that automates rules, rewards, and compliance — ensuring campaigns run smoothly and fairly.
Scratcher’s platform handles every stage of prize distribution:
End-to-end prize logic: Set winning odds, quantities, and eligibility parameters — Scratcher automatically enforces them, removing manual oversight and ensuring fairness.
Instant gratification: Real-time “win or lose” reveals keep participants engaged, increasing replay rates and social shares.
Inventory controls: Brands can cap daily or total prize quantities to protect budgets and margins.
Compliance-friendly setup: Age gates, country filters, and detailed audit trails ensure every campaign meets local promotional regulations.
Reward Wallet: Centralized Loyalty & Incentive Management
Beyond one-off prizes, Scratcher offers a Reward Wallet, a unique feature designed for long-term loyalty and reward programs. It allows participants to store, track, and redeem rewards within one centralized hub — helping brands build lasting engagement instead of just one-time interactions. With the Reward Wallet, marketers can:
Combine multiple campaigns under a single reward system.
Incentivize repeat participation and ongoing brand interaction.
Deliver flexible rewards like coupons, digital vouchers, or loyalty points — all in one place.
For marketers evaluating gamified campaign tools, a built-in prize management system saves time, reduces compliance risks, and enhances the user experience. Scratcher’s approach goes a step further — connecting immediate campaign gratification with long-term customer loyalty through its integrated Reward Wallet system.
Scratcher vs. Sleeknote: Get Gamification for $0
Both Scratcher and Sleeknote help you turn visitors into leads. But when it comes to what you actually get for free, the difference is clear.
Scratcher lets you launch a full range of interactive experiences — spin-the-wheel, quizzes, giveaways, and more — all available on the free plan. You can experiment, test, and grow without hitting limits.
Sleeknote, on the other hand, offers standard popup and form campaigns with fewer templates and customization options. To unlock gamification campaign types, you’ll need to upgrade.
Traditional lead-capture pop-ups vs next-gen gamified lead-engagement
Scratcher vs. Sleeknote: Get Gamification for $0
See how Scratcher’s free plan gives you more engagement tools, customization, and conversions—without the price tag.
Try full-funnel gamification without the long setup.
- Fast start: Guided templates and example campaigns so you can launch your first game in minutes.
- No-risk testing: Validate your audience’s favorite mechanics before you commit a budget.
- Real data, not demos: Build, publish, and measure a live campaign—keep what works.
Feature
Scratcher
Sleeknote
Campaign Types
✅ Gamified campaigns, landing pages, pop-ups, embeds.
✅ Popups, embeds, slide-ins
Lead Capture
✅ Integrated into all game formats. Custom forms.
✅ Core functionality
Gamification
✅ Core feature included in all plans
❌ Paid add-on
Surveys & Quizzes
✅ Native
✅ Basic
Targeting
✅ Behavioral + segment-based + CRM triggers
✅ Behavioral triggers
Personalization
✅ Dynamic content based on real-time interactions
✅ Basic merge tags
Analytics
✅ Campaign performance + engagement depth
✅ More simple conversion stats
Integrations
✅ ESP, CRM, CDP, Zapier, APIs
✅ ESP, CRM, Zapier
Pricing
💰 All features included
💸 Add-ons for gamification
Best for
Brands that want engagement, differentiation & scale. Lead generation, data enrichment, engagement, loyalty and rewards and sales activation.
Brands needing popups and few game formats. Lead generation and engagament.
