Tips for a Successful Advent Calendar Gamification Campaign

Pre-event marketing is a great way to get your brand in front of customers before an event. Implementing this marketing strategy can also help you test different marketing channels and gather feedback on the upcoming event. Black Friday, Cyber Monday, Singles Day, and Christmas are just a few examples of holidays where businesses should be […]

3 Pre-Event Marketing Tips

Pre-event marketing is a great way to get your brand in front of customers before an event. Implementing this marketing strategy can also help you test different marketing channels and gather feedback on the upcoming event. Black Friday, Cyber Monday, Singles Day, and Christmas are just a few examples of holidays where businesses should be […]

The Rise of Live Shopping and Gamification: A Game-Changer for E-commerce

The Rise of Live Shopping and Gamification: A Game-Changer for E-commerce In recent years, live shopping has reemerged as a dynamic force in the world of e-commerce, offering businesses new ways to connect with customers and increase sales. Whether it’s called livestream shopping, social shopping, or streamable shopping, this trend combines live streaming, social media, […]

Driving Sales with Gamification: The Power of Guided Selling

Driving Sales with Gamification: The Power of Guided Selling Gamification marketing is transforming how businesses engage with customers and drive sales. One of the most effective uses of this technique is in guided selling, which uses interactive and personalized experiences to lead customers through their buying journey. By combining gamification with guided selling, businesses can […]

Building Engagement: The Anatomy of a Product Match Interactive Format

What is the Product Match interactive format? Product Match is an interactive format that asks participants questions about their preferences, tastes, and choices, then recommends products or services based on their answers. This format is used to provide a guided selling experience on your website or app by suggesting options that match the buyer’s interests […]

Best Practices for Gamification Marketing Campaign Activation

Gamification marketing campaigns can be a powerful tool for engaging your audience and driving traffic to your brand. However, the success of these campaigns depends on how effective your activation strategy is. Here are some best practices to ensure your gamification marketing campaign is a hit. 1. Set Clear Objectives 🎯 Before launching your campaign, […]

Understanding CDPs: Key Takeaways from a Live Expert Chat

Understanding CDPs: Key Takeaways from a Live Expert Chat We recently had the pleasure of sitting down with Anders Spicker from Raptor to discuss customer data platforms (CDPs), with a particular focus on eCommerce businesses. We covered a lot of ground, exploring the basics of what a CDP is, when a company should consider implementing […]

Activating Interactive Marketing Campaigns

Activating success: The key phase after creating your interactive marketing campaign   In interactive marketing, creating a campaign is just the start. You’ve put a lot of thought into every part, like picking the right activities, branding, prizes, and when people can join in. But the most important step is what comes next – activation. […]

Revolutionise your marketing with Scratcher’s interactive platform

Revolutionise your marketing with Scratcher’s interactive platform In the world of marketing, standing out and engaging with your audience can be a challenge. This is where Scratcher’s interactive platform steps in, making it effortless for businesses of all sizes to elevate their marketing strategies without needing any technical skills. Let’s dive into the features that […]

Top 3 – Valentine’s gamification campaigns

Love is in the air! With Valentine’s Day fast approaching, brands are looking for ways to stand out amongst the competition and capture their audience’s attention. By adding elements of play, competition, and rewards to your marketing this year, you can create a truly memorable experience for your customers. The best part? Gamification campaigns can […]