Ideas for your next campaign
Simple guides, ideas for every season and lessons learned from thousands of campaigns.
Ten Black Week campaign ideas that give people a reason to come back every day, from the early-access list to Cyber Monday and th…
The real cost of an online Christmas calendar: software, prizes, time and promotion, with an example budget and a lighter 4-door …
24 door ideas for an online advent calendar for staff, plus how to set it up, share it on the intranet or Teams and handle prizes…
Ten New Year campaign ideas that help people with their fresh start and help you win new sign-ups, from resolution quizzes to Jan…
9 Lunar New Year marketing ideas with the right game for each, the dates for 2027 and 2028, a planning timeline and how to get th…
A gift finder quiz helps undecided shoppers find the right present, and turns their answers into leads and sales. Here is how to …
Ten carnival campaign ideas for Brazil's Carnaval, Venice, the Rhineland, Fastelavn and Pancake Day, with Easter-based dates for …
11 Easter campaign ideas, from an online egg hunt to a five-day Easter calendar, with the format, channel, prizes, consent and wh…
How European brands can run respectful, useful Ramadan and Eid al-Fitr campaigns: dates, timing around iftar and suhoor, giving, …
Ten International Women's Day campaign ideas that give something real: causes, NGO partners, quizzes about women in history and s…
How Valentine's Day and White Day work in Japan and Korea, and 10 campaign ideas that link 14 February and 14 March into one camp…
Your Black Friday emails only reach people who said yes first. These 10 gamified popup ideas help you build the list before Black…