Ali Aoun

Marketing Lead

Gamification Marketing for Sporting Events

Event gamification marketing has revolutionized the way we plan events and measure their success. It increases audience engagement and helps reach goals in a flawless way.

Whether we are at festivals, concerts or other events, we live in a world where everyone has digital opportunities at their fingertips, and that offers exciting opportunities for interaction with the audience.

There are many ways to make your attendees feel truly immersed in the experience, from missions and challenges to competitions, both in-person and virtual.

This event trend has been around for some time, and thanks to the fast development and new technological solutions, it has now reached brand new heights.

How To Gamify Sporting Events?

Inform your audience about planned games ahead of time in order to build a buzz and possibly reach and attract a wider audience. It’s crucial to include gamification marketing in your event marketing strategy, as it works best when people know about the challenge before it launches.

Choose specific methods of gamification marketing that match your event goals, but most importantly make sure to integrate them with the event.

Some compete for awards, some enjoy competing, while others appreciate social recognition. Consider the following tips:

  • showcase the leaderboard on on a big-screen and social media
  • give a public shout-out to winners at the event and on social media
  • give the winner a chance to lead a team in a breakout session

How others do it

Jäegermeister was one of the partners during the We Love the 90s festival. To raise awareness of their cooperation, they chose to implement the Slot Machine, which gave the participants the opportunity to win various prizes.

The goal of the campaign was to increase brand visibility as well as acquire more leads for their newsletters.

With a single campaign, Jäegermeister managed to achieve great numbers in relation to their set up KPIs.

Conversion Rate

As many as 88% of the audience who saw the campaign signed up for their newsletter


218 rewards were won by the participants

400 New

The interaction with the audience was a priority and Jäegermeister managed to create good brand awareness as well as high involvement

Let the fun begin!

Gamification marketing can help increase event engagement and ultimately, achieve specific goals in your event strategy. This way you can turn your attendees into active participants immersed within the experience you designed.

The more fun and unforgettable your event, the more likely your customers will come back and recommend it to their colleagues.

What's Next?

If done right, gamification will capture users’ attention and increase their commitment to a purchase transaction.

Are you looking for a new way to engage with your customers, or want to find ways to keep them coming back? Gamification marketing may be the answer.

Create a free account today and our team will help you get started using gamification marketing in your business.

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