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"In my experience, generally over 50% of those who engage in a Scratcher game, whether they're existing customers or new leads, tend to convert within a reasonable period. However, this can rise to as much as 85%, depending on the specific campaign and its outcomes."

“I believe that gamification in marketing has shown us that campaigns can be much more holistic than we’re used to. They can raise awareness for retail, significantly improve our metrics, and draw new users to the platform.”

"We created a Christmas calendar and each day, everyone had to participate and answer questions regarding either our brand, our product, or anything in that point of view. We saw a huge, huge rate on people who were going through the calendar… the conversions were higher than I’ve ever seen! But, also what was really interesting to see was that we gained … 130% more on our newsletter! The numbers were quite low from a starting point of view, but the percentage was really high once we were done."

"Our main goal for this Valentine’s campaign was to increase our revenue–the bonus was lead gen. This is true for all of our Scratcher campaigns–revenue and new leads–as gamification is a great way to activate your target audience and convert them into buying customers. And this campaign was hugely successful for us in terms of ‘here and now’ revenue and new, activated leads!"

“We were primarily seeking a strong partnership and the capacity to offer a wider range of games and engagement opportunities for our audience. Scratcher not only met our initial requirements but also laid a solid foundation for our collaborative journey with our sponsors."

“We wanted to create even more advantages and a higher conversion rate towards the app. So, we chose to launch a strategic collaboration with Scratcher as our gamification-platform. Flexibility, ease, and the many opportunities that gamification gives us to take our company in new and exciting directions have been the key elements of our collaboration. We are very satisfied with the results. In fact, more than half of our members switched to the new platform and will enjoy new offers from it. We can only recommend others to try gamification and here is where Scratcher delivers. Indeed, they provide both the technical solution behind but also the dedicated and competent employees, who make the whole thing work.”