Building Engagement: The Anatomy of a Product Match Interactive Format
What is the Product Match interactive format?
Product Match is an interactive format that asks participants questions about their preferences, tastes, and choices, then recommends products or services based on their answers.
This format is used to provide a guided selling experience on your website or app by suggesting options that match the buyer’s interests and needs. Additionally, it helps enrich your data! And this is important because keeping your data updated and accurate allows you to personalize communications and send relevant content based on user choices.
You can implement this format on your website at all times, with or without requiring a form to participate. If you do use a form, it’s recommended to offer an incentive, like a discount, to encourage the registration.
How easy is it to build a Product Match?
This is one of the simplest formats to start with gamification. No developer skills are required. The only code you’ll use is automatically generated after building the game, and you simply copy and paste it into your website or app.
If it’s your first time on the platform, you can create one in a few hours. Additionally, it integrates easily with the rest of your marketing tool stack, like CRM, CDPs or EMC.
Steps to Set Up an Interactive Campaign with Scratcher:
If you don’t have an account yet, you can book a demo and check out our pricing plans. If you already have an account, access it here.
1. Setup:
– Choose Format: Select the interactive format in the Scratcher platform campaign builder.
– Campaign Language: Select the language for your campaign.
– Campaign Flow: Decide if participants need to register or if no registration is required.
– Participation Limits: Set how many times a person can participate. It’s recommended to keep it always on.
2. Prizes:
– Unlike a typical competition, this format is more about guided selling, but providing a good incentive in exchange for first-party data is recommended.
– Create Rewards: Design prizes, prize draws, and consolation prizes for your campaign. Discounts are always welcomed and have higher redemption rates
3. Design Elements:
– Templates and Branding: Use pre-made templates or add your brand kit.
– Drag and Drop: Easily add videos, social sharing buttons, logos, images, scoreboards, etc.
4. Preview:
– Device Compatibility: Check how your campaign looks on desktop, tablet, and mobile.
5. Email Notifications:
– Send Notifications: Decide if you want to use Scratcher’s platform for notifications or integrate your own (e.g., Mailchimp, Active Campaign).
6. Campaign Period:
– Set Dates: Define the start and end dates for your campaign.
7. Integrations:
– Data Processing: Choose how to process participant data.
8. Tracking:
– Data Collection: Collect data for Google Analytics, Google Tag Manager, or Meta.
9. Activation:
– Activate Campaign: Launch your campaign and make sure to go through the campaign checklist.
By following these steps, you can effectively set up an interactive campaign that provides tailored product recommendations, engaging your audience and enhancing your marketing strategy.
Ready to level up your marketing strategy?
Explore the strategy of interactive marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:
- User-friendly integration: Easily integrate interactive content with all of your favourite marketing tools
- 24/7 customer support: We're here to assist you every step of the way
- Customisable templates: Personalise your campaign to reflect your unique brand