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Create new business & opportunities with gamification marketing.
Create new business & opportunities with gamification marketing.
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See all the features in our powerful campaign builder.
Connect Scratcher with your favorite tools.
Choose from more than 20 interactive formats.
Leverage your marketing goals with our know-how and access our top-tier individualized services.
Create new business and upsell opportunities with gamification marketing.
Discover success stories from brands like yours.
Get quick answers to the most commonly asked questions
Customer case
To celebrate the company’s 75th anniversary, Davidsen implemented gamification marketing in their webshop—resulting in increased traffic on their online and offline channels.
Davidsen is a Danish hardware store that offers a wide range of products within timber and construction. This brand has developed to be among Denmark’s largest suppliers to the construction industry with more than 1.000 employees and a total turnover of €500+ million.
On several occasions, the Davidsen shop has used Scratcher’s platform to enrich its database with new leads. With gamification marketing, they focus on increasing engagement both in-store and on their webshop as well as collecting email permissions among their existing and potential customers.
Celebrating its 75th anniversary, Davidsen used a Spin the Wheel game format, both their online and physical stores, to successfully gather email permissions from both existing and potential customers. The campaign not only celebrated the milestone but also significantly enhanced their marketing efforts. Online, it attracted almost 12,000 unique visitors with a 42% conversion rate, translating to almost 5,400 new subscribers.
Reflecting on the cost-effectiveness of such a strategy, one might consider the potential expenses for acquiring a similar number of relevant leads. Davidsen's experience underscores the value of well-crafted campaigns, supported by tools like Scratcher, which in 2019, helped set up and design these high-converting campaigns, achieving impressive engagement and click rates through their newsletters.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.