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Create new business & opportunities with gamification marketing.
Create new business & opportunities with gamification marketing.
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Gamification marketing content
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See all the features in our powerful campaign builder.
Connect Scratcher with your favorite tools.
Choose from more than 20 interactive formats.
Leverage your marketing goals with our know-how and access our top-tier individualized services.
Create new business and upsell opportunities with gamification marketing.
Discover success stories from brands like yours.
Get quick answers to the most commonly asked questions
Customer case
34,000+ unique participants—each player counts only once, no matter how many times they play the game. So, make the math about the impact!
Fleggaard Retail is a modern supermarket chain and the largest in Danish/Scandinavian cross-border trade. They have an effective pre-order setup, allowing customers to select and pre-order their purchases online.
Using the Spin the Wheel game format, Fleggaard added more than 21,000 new and reactivated permissions to their customer database.
Using gamification, Fleggaard aimed to generate new leads and reactivate existing, inactive ones. To achieve this, they utilized the Scratcher platform for a series of gamified campaigns.
Their first campaign, which used the Spin the Wheel, was highly successful and offered customers the chance to win €15 gift cards to their cross-border store.
Fleggaard's campaign generated significant engagement, with 34,000 unique participants taking part in the Spin the Wheel game. Out of these participants, 21,000 subscribed to the newsletter, resulting in an impressive conversion rate of approximately 61.76%. This demonstrates the effectiveness of the gamification strategy in not only attracting participants but also converting them into engaged subscribers.
Through great efforts across their own channels, Fleggaard created impressive traction during their campaign. They prominently featured the campaign on their website's front page and supported it with both a pop-up and webpage banners. Additionally, their Facebook and Instagram channels were used to promote the campaign. Despite minimal spending on marketing through Meta, the advertisement reached almost 30,000 visitors, resulting in approximately 2,500 clicks.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.