Edit Content


See all the features in our powerful campaign builder.


Connect Scratcher with your favorite tools.


Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.




Consumer Goods

Media & Entertainment




Create new business and upsell opportunities with interactive marketing.

Customers Stories

Discover success stories from brands like yours.



Knowledge Base

Get quick answers to the most commonly asked questions

Customer case

Greenland's largest supermarket chain: Brugseni

Brugseni’s digital loyalty program features strategic gamification marketing to generate even more sales opportunities and a higher conversion rate.


Brugseni is one of Greenland’s largest supermarket chains, founded in 1991 as a union of separate cooperatives dating back to 1963. It is 100% owned by the Greenlandic people and is present in 8 cities, with 18 stores. Brugseni has approx. 600 employees and several thousand people through their stores daily.

Converted from customer to loyal member

Greenland’s largest supermarket chain, Brugseni, used gamification as part of its marketing strategy for the launch of its new app, a part of their digital loyalty program. They created a Wheel of Fortune to enrich their customer data and offer loyal customers a little extra, including discount codes, popular products, and a chance to win a grand prize.

Many promotion codes were up for grabs and this drew in many participants. More than 50% of the existing members were converted to Brugseni’s new digital loyalty program.

“We wanted to create even more advantages and a higher conversion rate towards the app. So, we chose to launch a strategic collaboration with Scratcher as our gamification-platform. Flexibility, ease, and the many opportunities that gamification gives us to take our company in new and exciting directions have been the key elements of our collaboration. We are very satisfied with the results. In fact, more than half of our members switched to the new platform and will enjoy new offers from it. We can only recommend others to try gamification and here is where Scratcher delivers. Indeed, they provide both the technical solution behind but also the dedicated and competent employees, who make the whole thing work.”
Benny Reffeldt Otte
Marketing and Communications Officer, Brugseni

Successful gamification marketing strategy

With a targeted plan and great focus on execution, Brugseni succeeded with good results. In fact, their campaign saw both recuring visitors and unique participants. We know that the population of Greenland is approximately 56.000, so, it must be satisfying to get 57.000 participants to play the game through the campaigns!

The combination of having both grand prizes and consolation prizes was essential to Brugseni’s gamification marketing strategy. The different promotion codes were welcomed and used diligently in the stores.

Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.