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Create new business & opportunities with gamification marketing.
Create new business & opportunities with gamification marketing.
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Gamification marketing content
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See all the features in our powerful campaign builder.
Connect Scratcher with your favorite tools.
Choose from more than 20 interactive formats.
Leverage your marketing goals with our know-how and access our top-tier individualized services.
Create new business and upsell opportunities with gamification marketing.
Discover success stories from brands like yours.
Get quick answers to the most commonly asked questions
Customer case
For their Christmas campaign, Red Barnet used gamification marketing to raise awareness about their mission.
Red Barnet n is Denmark’s largest children’s rights organisation. This NGO has more than 2,000 volunteers in Denmark who play an important role in their annual national collection, where there are typically around 10,000 registered collectors.
This NGO created a quiz with 5 questions about their international work.
The quiz was developed by Red Barnet's in-house creative team in collaboration with the Scratcher team. It was released on Red Barnet’s digital platform, with HUAWEI providing prizes for the winners.
1. Engagement Rate: They measure how effectively the quiz engages potential donors.
- Metrics: Number of quiz participants, average time spent on the quiz, and completion rate.
2. Lead Collection & Conversion Rate: To assess the effectiveness of the quiz in collecting leads and converting them into potential donors.
- Metrics: Number of leads collected through the quiz, conversion rate from quiz participants to newsletter sign-ups or donations, and follow-up engagement metrics (e.g., email open rates, click-through rates).
3. Certificate Sales: To evaluate the success of the campaign in driving sales of gift certificates in Red Barnet’s webshop.
- Metrics: Number of gift certificates sold, revenue generated from gift certificate sales, and the impact of tactical messages on sales conversion rates.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.
We recently had an engaging conversation with Mila Hvilshøj, the Brand Manager at Burger King Scandinavia, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.