The results are clear – with high engagement and a conversion rate of more than 40%, POWER’s interactive and personable approach sets them apart from similar brands using traditional marketing strategies. POWER’s e-commerce manager, Joakim Sigvardt, explains that “the neat and proper style of marketing isn’t really what customers are looking for anymore, they want something that feels authentic and feels like there are people behind it.”

Online to in-store engagement
A reward in exchange for a name and email, a discount code for a phone number and demographic. With out-of-the-box, interactive content, you can engage your audience and see an increased rate of conversion at all stages of your marketing funnel.

The digital opportunity to Spin the Wheel allows POWER to generate online leads and also works as a traffic generator for their physical stores. With a range of offers and prizes–from gift cards and powerbanks to televisions and dishwashers–customers were given an incentive to check out their local POWER store and collect their prize in person.

Looking to add gamification to your marketing strategy?

Joakim Sigvardt, POWER’s e-commerce manager, has one solid piece of advice: think of how gamification can fit within your existing strategy. “Tie it into your marketing concept,” Sigvardt advises. “See if you can make it something that makes sense with what you’re already doing, instead of it being a stand alone entity that doesn’t communicate with the full campaign.”

Whether for an always-on or single campaign, gamification can, and should, be a natural continuation and integrated aspect of your marketing strategy to actively engage your audience, increase reach, retain loyal customers, and boost sales.