Gamification marketing has been integral to pip.dk ‘s player engagement strategy. They use Scratcher platform for retention, engaging existing players and generating excitement around upcoming casino games.
By incorporating themes from their slot machines into small gamified experiences, pip.dk keeps players entertained and engaged without frequent deposits. Charlotte highlights, “The click-through rate on our Scratcher campaigns is really high. Our players love these mini-games in addition to our casino games. also because they know they can win some free spins.”
In 2023, the click-through rate (CTR) for Scratcher campaign emails was an impressive 18%, nearly matching the popularity of free spins offers. This is significantly higher compared to the average CTR of 2-10% for other campaign types.
Although pip.dk has not run specific Scratcher campaigns targeting churned players due to regulatory limitations on offers to inactive players, they have successfully re-engaged inactive players through other campaign types. For example, during a recent campaign, they managed to gain a significant number of RDCs (Returning Depositing Players), indicating that targeted campaigns can effectively bring inactive players back to the platform.
Initially, pip.dk considered developing gamification features in-house. However, they soon realized it was more beneficial to focus on their core strengths: creating and delivering top-notch online casino games. By opting for Scratcher, they avoided the significant resource allocation needed for continuous gamification innovation.
The flexibility to reuse and adjust existing Scratcher campaigns provided greater value and allowed them to stay focused on their main products. Their integration with Agillic has been transformative, enabling near-instant reward delivery and personalized codes for winners, enhancing the security and exclusivity of rewards. These campaigns are seamlessly linked to player account management systems, highlighting the importance of personalized experiences.
Pip.dk emphasizes responsible gaming, requiring players to be 21 instead of 18. “We focus a lot on responsible gambling,” says Charlotte. They also use AI to monitor and assist players, showing their commitment to long-term player welfare over short-term gains. This approach has built a loyal customer base that keeps growing despite market challenges. Players appreciate the unique gaming experiences and responsible practices, returning regularly to pip.dk. The industry is shifting towards more ethical practices, and pip.dk ’s use of gamification and AI demonstrates that integrity and success can go hand in hand.
