Contact
Login
Book demo
Edit Content

Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.
Become an agency partner

Retail

Ecommerce

Gambling

NGO

Insurance/Financial

Consumer Goods

Media & Entertainment

Tourism

B2B

Banking

Create new business and upsell opportunities with interactive marketing.
Become an agency partner

Customers Stories

Discover success stories from brands like yours.

Blog

Events & Webinars

NGO

Insurance/Financial

Knowledge Base

Get quick answers to the most commonly asked questions

Princing
Login
Contact
Get Demo
Login

Customer case

Watery celebrated its 5th anniversary with success!

By implementing a Wheel of Fortune in their webshop, they reached a 41% conversion rate and saw an increase in newsletter signups.

a desktop with the result of the spin a wheel, air ballon on the background, swimming pool with danish flags on the background

About Company

logo of watery. they benefit from gamification
watery.dk
Consumer Goods

Watery provides safer and more inspiring swimming equipment across age groups and levels. They have helped 75,000 Danes+ and 6,000+ Swedes since Daniel Johannesen, a former elite swimmer, launched Watery. Today, Watery is by far the largest swimming equipment retailer in Scandinavia with 7,500 items from the biggest brands.

Watery's campaign goals

For their 5th anniversary campaign, Watery chose to create a landing page featuring the Wheel of Fortune game format. This format is high converting and can be used to engage your audience, promote products, or highlight one of your sponsors.

Watery’s goals included:

  • ACQUIRING NEWSLETTER SUBSCRIBERS
  • INCREASING BASKET SIZE

“We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup—we got 21% more subscribers from [the campaign] over a month,” explains one of Watery’s marketeers.

Over the course of their anniversary campaign, customers had the opportunity to win free products by entering their information, spinning the wheel, and claiming their prize.

“I actually hate SaaS tools. For the most. There are too many, that do the same – and they cost a fortune. With that in mind, it’s actually quite saying to Scratchers product that we have used and paid for them through 2 years and still do. Only because it’s good business for us and our visitors across our sites can get an engaging experience every time, often with a new playful element instead of always buy, buy, buy. And a little thing, but the big thing for me: We have managed it totally alone. So the interface is easy for everyone.”
Daniel Johannesen
Owner & Founder, Watery
0

Clicks

0

New Sign-ups

0 %

Conversion Rate

Campaign results

Over the course of their campaign, Watery received 17.500 clicks with approximately 7.200 new sign-ups, giving them a conversion rate of 41%, which was very astonishing.

Read more cases

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.

spin a wheel on the background, black background. possible prize on the foreground. registration form on the bottom right corner

Lampeguru uncovered new revenue opportunities during Black Friday

The lighting retailer’s Black Friday campaign generated 6-digit revenue growth and 4582 unique leads

How Rito.dk achieved an ROI of 19,5%

Using discount codes as a consolation prize resulted in increased traffic to their webshop and an ROI of 19,5%.

Omnichannel marketing with POWER

TV LIVE LIVE shopping with high engagement and more than 40% conversion.

Driving conversions for Continental

A Christmas campaign with a 130% increase in newsletter subscribers.

Dansk Boligvurdering

Mastering lead generation with Dansk Boligvurdering

A customer-centric, always-on strategy with over 70% conversion.

Linkedin Facebook Youtube

Platform

Industries

  • Consumer Goods
  • Retail
  • Ecommerce
  • NGO
  • Sports
  • B2B
  • Banking
  • Media & Entertainment
  • Insurance
  • Gambling

solutions

resources

about us

  • CVR: 38552864
  • © 2024 Scratcher ApS
  • Rovsingsgade 68 – 2100 Copenhagen – Denmark