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Choose from 30+ interactive formats.
Connect Scratcher with your favorite tools.
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Create new business & opportunities with gamification marketing.
Create new business & opportunities with gamification marketing.
Get inspired by stories from brands like yours
Gamification marketing content
Sign up for upcoming events and revisit highlights from past gatherings
Scratcher's latest PR
Get quick answers to the most commonly asked questions
See all the features in our powerful campaign builder.
Connect Scratcher with your favorite tools.
Choose from more than 20 interactive formats.
Leverage your marketing goals with our know-how and access our top-tier individualized services.
Create new business and upsell opportunities with gamification marketing.
Discover success stories from brands like yours.
Get quick answers to the most commonly asked questions
Customer case
By implementing a Wheel of Fortune in their webshop, they reached a 41% conversion rate and saw an increase in newsletter signups.
Watery provides safer and more inspiring swimming equipment across age groups and levels. They have helped 75,000 Danes+ and 6,000+ Swedes since Daniel Johannesen, a former elite swimmer, launched Watery. Today, Watery is by far the largest swimming equipment retailer in Scandinavia with 7,500 items from the biggest brands.
For their 5th anniversary campaign, Watery chose to create a landing page featuring the Wheel of Fortune game format. This format is high converting and can be used to engage your audience, promote products, or highlight one of your sponsors.
Watery’s goals included:
“We quickly found out that it made more sense for us to send the customers to a fun Scratcher page than just a popup—we got 21% more subscribers from [the campaign] over a month,” explains one of Watery’s marketeers.
Over the course of their anniversary campaign, customers had the opportunity to win free products by entering their information, spinning the wheel, and claiming their prize.
Over the course of their campaign, Watery received 17.500 clicks with approximately 7.200 new sign-ups, giving them a conversion rate of 41%, which was very astonishing.
Helene Skilbred, Senior Fundraiser at MS-forbundet, led the innovative use of gamification to overcome challenges in expanding the donor base and engaging the audience for the organization, which supports individuals with Multiple Sclerosis (MS) and their families. By implementing gamification campaigns, MS-forbundet successfully boosted lead generation, increased donor conversion rates, and enhanced overall engagement. This NGO tells the impact of these tactics and shares the results achieved.
In the competitive igaming world, pip.dk stands out with its player-centric focus. Charlotte Møller Hansen, Head of CRM and Creative Content, explains how their emphasis on player engagement and high-quality content drives their success, boosting player loyalty and market position.