Gamification in Fashion: What’s Actually Working

For a challenging industry like fashion, gamification can add an extra incentive to convert visitors into loyal customers. By presenting your products or services in an interactive way, you create an engaging, memorable experience for both new and existing customers, in-store or online.
Gamification Strategy for Sporting Events: Marketing That Moves the Crowd

Who gets the first goal? What will the final score be? We’re sharing our top tips and inspiration for using gamification at sporting events.
Building Engagement: The Anatomy of a Product Match Interactive Format

This format is used to provide a guided selling experience on your website or app by suggesting options that match the buyer’s interests and needs. Additionally, it helps enrich your data! And this is important because keeping your data updated allows you to personalize communications.
Best Practices for Gamification Marketing Campaign Activation

Best practices to ensure your gamification marketing campaign activation is a hit.
Understanding CDPs: Key Takeaways from a Live Expert Chat

We had the pleasure of sitting down with Anders Spicker from Raptor to understand customer data platforms (CDPs).
Top 5 – Easter gamification campaigns

Easter is just around the corner and it’s time to make the most of these festive spring days! From lead generation to data enrichment, we’re sharing some sweet gamification inspiration that will help you reach your goals.
Strategy vs Tactics in Marketing

Demystifying Strategy and Tactics in Marketing In the marketing world, the terms “strategy” and “tactics” frequently come into play. But are we employing them accurately? A recent conversation with Kenneth Steel, Marketing Director at Nellemann Automotive, sheds light on this crucial distinction, offering a deeper understanding of how these concepts interrelate in the marketing sphere. […]
Gamification Strategy in Live Shopping: A New Way to Drive Engagement

The future of shopping is here! We’re talking all things gamified live shopping to help you boost sales and build a loyal customer base.
The Strategic Case for Always-On Marketing

Stay at the top of your audience’s mind, year-round! With always-on marketing, you’re making a commitment to consistently connect with your audience and grow brand awareness.
Gamification Strategy for NGOs: Beyond Clicks and Likes

Christian Sophus Ehlers Independent consultant. Helps NGOs, associations, and membership organisations get more supporters and members. Gamification isn’t just a buzzword—it’s a powerful tool that, when used thoughtfully, can transform how NGOs engage with their audiences. Yet, many organizations are underutilizing this approach, missing out on opportunities to deepen connections and drive meaningful action. […]