Driving Sales with Gamification: Enable a Guided Selling Experience
Gamification marketing is transforming how businesses engage with customers and drive sales. One of the most effective uses of this technique is in guided selling, which uses interactive and personalized experiences to lead customers through their buying journey. By combining gamification with guided selling, businesses can enhance customer engagement, increase sales, and gather valuable data for future marketing efforts.
Why gamification works: the science behind better engagement
Gamification involves incorporating game-like elements into non-game contexts to motivate and engage users. When applied to marketing, it can transform customer interactions by making them more enjoyable and memorable. Studies have shown that gamification can increase user engagement by up to 30% and conversion rates by up to 15%.
Gamified guided selling: engaging customers through smart experiences
Some gamification formats are perfect for creating guided selling experiences. Guided selling uses interactive, data-driven tools to help customers find the right product by understanding their preferences, needs, and behaviors. This leads to more relevant recommendations, higher satisfaction, and stronger brand loyalty.
Here are a few examples of how to use Scratcher formats for guided selling:
Quiz
Help users discover the best product with a simple series of questions. For example, a skincare brand could guide customers to the ideal moisturizer based on their skin type and routine.Personality Test
Turn product discovery into something fun and shareable. A fashion brand might ask, “What’s your holiday party style?” and recommend matching outfits based on the user’s personality result.Vote
Let customers vote between product styles or preferences to uncover what they’re most interested in. This is a light-touch way to engage and collect valuable insights for future targeting.Battle
Pit two products, designs, or ideas against each other—“Which phone case fits your vibe?”—and use the result to suggest related products or styles.Swipe It
Like or skip? Use a Tinder-style experience to let users swipe through options. After a few swipes, you can recommend the top picks based on what they liked most.
These formats don’t just engage—they guide. And guided selling doesn’t have to stay online. In physical stores, QR codes placed near products or signage can link to a short quiz or test on mobile. It’s an easy way to offer help when no staff are available, while collecting valuable zero-party data.
You can even combine guided selling with rewards—offer a discount or prize draw entry once users complete their journey. This increases the chances they’ll share their preferences and contact details, helping you build stronger, more personalized campaigns.
Interactive formats you can use for guided selling
There are numerous examples of how businesses can effectively implement guided selling techniques. Here are a few notable examples:
- Personality Tests for Retail: Retailers can use personality tests to recommend products based on customers’ answers. For example, an online book store might ask customers about their style preferences and suggest books that match their tastes. This approach not only makes shopping more engaging but also increases the likelihood of a purchase.
- Interactive Quizzes for Ecommerce: Webshop brands can use quizzes to help customers find the right products. An example can be a whiskey selector, which asks customers about their taste preferences and recommends products that will like the most. This not only drives sales but also provides valuable data that can be used to optimize marketing campaigns.
- Swipe it for Consumer Goods: Similar to popular dating apps, the product swipe format allows customers to swipe through various product options and choose their favorites. This method is both fun and effective in narrowing down choices and leading to a purchase decision.
Benefits of Guided Selling
Implementing guided selling techniques offers several benefits:
- Personalized Customer Experience: Customers receive recommendations that are tailored to their specific needs and preferences, which can enhance their shopping experience and increase satisfaction.
- Increased Sales Conversions: Personalized recommendations and interactive tools can lead to higher conversion rates. Businesses using guided selling have seen significant improvements in their sales metrics.
- Valuable Data Insights: The data collected from guided selling interactions can provide insights into customer preferences and behaviors. This information is invaluable for future marketing efforts and product development.
- Enhanced Customer Loyalty: By providing a personalized and engaging shopping experience, businesses can foster greater customer loyalty and encourage repeat purchases.
Gamification marketing and guided selling are powerful strategies that can transform the way businesses interact with their customers. By leveraging the principles of gamification and guided selling, businesses can create memorable customer experiences, drive sales, and gather actionable data for continuous improvement.
Ready to level up your engagement strategy?
Explore gamification marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:
- 40+ Interactive Formats: Luck-based, knowledge-based, and skill-based, designed to meet marketing campaign objectives
- Ready to Use Templates: Personalise your campaign to reflect your unique brand
- User-friendly Integration: Easily integrate interactive content with all of your favourite marketing tools
- Customer Support: We're here to assist you every step of the way
