Gamification Marketing: how to scale your Easter ROI using Scratcher, Klaviyo, and Shopify
Easter is the first major retail “reset” of the year. For E-commerce Managers and CRM Specialists, it’s a high-stakes window to re-engage dormant subscribers and lower Customer Acquisition Cost (CAC).
But in a saturated market, a simple “HAPPY EASTER” email won’t cut it. To drive meaningful conversions, top-tier brands are moving away from static promotions toward interactive gamification. By integrating Scratcher with your Shopify and Klaviyo stack, you can transform a standard holiday sale into a high-converting lead magnet.
Why Gamification is the Ultimate “Easter Egg” for CRM Managers
The “Easter Egg Hunt” is the original gamification mechanic. Replicating this digitally through a Scratcher campaign taps into the Endowment Effect—the psychological principle that people value things more when they have “worked” to obtain them.
Key Benefits for E-commerce Platforms:
Zero-Party Data Collection: Gamified forms see up to 3x higher completion rates than standard pop-ups.
Reduced Bounce Rates: Interactive elements keep users on your Shopify site longer, signaling high quality to search engines.
Boosted CTR: Klaviyo emails featuring “Scratch and Win” visuals consistently outperform static CTA buttons.
How Scratcher Elevates Your Easter Campaigns:
Seamless Integration with Shopify:
Pop-up Games at Checkout: Offer a “Spin the Wheel” or “Scratch Card” game for an extra discount or free gift just before purchase, reducing cart abandonment.
Product Page Engagement: Embed a small game on product pages where customers can “find the golden egg” for a clue or special offer related to that product.
Post-Purchase Delight: After a purchase, trigger a Scratcher game offering a discount on their next order or a chance to win a bigger prize, encouraging loyalty.
Supercharging Klavyio Flows:
Welcome Series with a Twist: Instead of a generic welcome discount, invite new subscribers to “unwrap their welcome gift” with a Scratcher game in your Klavyio welcome flow.
Abandoned Cart Recovery: Entice hesitant shoppers back with an email that invites them to “scratch for a second chance” at a discount or free shipping.
Post-Segment Campaigns: Target specific customer segments with exclusive Easter-themed games offering rewards tailored to their past purchases or preferences. For example, high-value customers could “crack open” a VIP prize.
Leveraging Your CRM for Deeper Personalization:
Birthday/Anniversary Rewards: Use Scratcher within your CRM-triggered automated emails to celebrate customer milestones with a personalized Easter-themed game.
Loyalty Program Boosters: Integrate Scratcher into your loyalty program, allowing members to “hatch” bonus points or exclusive rewards for reaching new tiers.
Win-Back Campaigns: Re-engage dormant customers with a compelling “come back and play” email featuring a Scratcher game with a tempting offer.
Practical Easter Gamification Ideas with Scratcher:
The Easter Egg Hunt (Digital Edition): Scatter hidden “eggs” (Scratcher games) across your website, social media, and emails, each revealing a different discount, freebie, or clue.
Spin the Easter Wheel: Offer various prizes like percentages off, free shipping, buy-one-get-one offers, or even grand prizes. This is fantastic for list building and driving immediate sales.
Scratch & Reveal Your Spring Savings: A classic for a reason! Entice users to “scratch off” a digital card to uncover their unique Easter deal.
The Golden Ticket Giveaway: For bigger prizes, have customers enter a competition by playing a mini-game, with one lucky winner receiving a “golden ticket” for a major prize.
Check out more interactive formats
Technical Integration: Connecting Scratcher to Your Ecosystem
One of the biggest hurdles for Web Managers is technical debt. Fortunately, the Scratcher platform is built for the modern e-commerce stack.
For Shopify: Easily embed games on your homepage, cart page, or dedicated “Easter Hunt” landing pages without custom coding. How to Integrate Shopify with Scratcher
For Klaviyo: Use webhooks to pass game data (what they won, what they clicked) directly into your Klaviyo profiles for advanced segmentation.
For CMS/Web Managers: Lightweight scripts ensure that gamification doesn’t compromise your site’s PageSpeed Insights or Core Web Vitals. Check out more available integrations
Easter is the perfect excuse to inject some “play” into your funnel. By using gamification marketing as a core strategy, you aren’t just selling a product—you’re providing an experience. For brands using Klaviyo and Shopify, Scratcher is the missing link that turns passive scrollers into active shoppers.
