Luck-Based Interactive Format
The Scratchcard
The Scratchcard is a fun and entertaining game format where participants scratch and immediately see if they have won. It is a simple game that people easily recognise. This is why it is one of the highest converting games—a great game format to boost your newsletter sign-ups.
Scratchcard use cases
The Scratchcard is a versatile marketing tool ideal for boosting engagement and conversions. In retail and eCommerce, it’s often used for “Scratch & Save” promos where customers scratch a virtual card to reveal discounts or gifts. Typical rewards include coupon codes, free gifts, or free shipping — making it a simple and effective way to drive sales during campaigns or promotional periods.
🛍️ Retail & E-commerce: Run “Scratch & Save” promos with discounts, free shipping, or product giveaways.
🍔 Food & Beverage: Reveal daily offers, menu surprises, or loyalty perks.
🏨 Hospitality & Travel: Offer hidden upgrades, special deals, or limited-time packages.
🎉 Events & Entertainment: Surprise attendees with prizes, tickets, or exclusive access.
🏥 Healthcare & Wellness: Add a playful twist to educational or reward-based campaigns.
Scratchcard Features
Pre-made templates to start with
Branded as you wish! Add your own background, cover layer, and scratch icons
Bulk prize management with control over winning odds and images
Customizable winner logic
Optimized for both desktop and mobile (touch-friendly)
Optional data capture forms, opt-ins, and follow-up CTAs for engagement
How it works
This is a simple, step-by-step explanation of how the Scratchcard format functions:
1. Select the Format
2. Design your template
3. Embed the experience
4. Meassure the results
Other similar game concepts
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