Gamification Marketing for Consumer Goods
Boost audience engagement at every stage of the purchasing journey with interactive campaigns and tailored strategies for Consumer Goods brands.
100+
interactive
formats & concepts
Easy integrations
to your MarTech
Build your
campaign
in minutes
Engage visitors and capture data
Create memorable experiences
Be different. Be engaging. Be unforgettable. Stand out from the sea of mundane ads and relentless “buy now” messages. Instead of pushing sales, create experiences that engage, entertain, and inspire action.
Gamification is an excellent strategy to collect and own first-party data about your audience. Using the power of interactive experiences, you give value to your audience in exchange for their willingness to share their data – email, phone number, purchase history, preferences, demographics – with you.
This information helps you retarget and nurture visitors with personalised content, aiming to move them forward in their customer journey.
Gamification marketing isn’t just about quick wins—it’s about keeping your audience engaged over time. Instead of a short, one-time challenge, formats like an interactive calendar allow you to create a continuous experience. Imagine giving your audience something new to explore every day, whether it’s a fun challenge, a reward, or exclusive content.
By customizing the journey over time, you keep customers coming back, building a stronger connection with your brand. The more they interact, the more engaged they become, increasing loyalty and the time spent with your brand.
The goal of integrating interactive formats is to engage, assist, and educate customers in a way that feels natural and intuitive. Instead of passively browsing, users actively participate in a journey that helps them discover products or services tailored to their needs.
Key Benefits:
✅ Personalized Guidance – Customers receive recommendations based on their interactions, ensuring a better product-service fit.
✅ Higher Engagement – Interactive elements like quizzes, polls, and guided flows keep users actively involved, increasing time spent on the platform.
✅ Better Decision-Making – Educational formats help users understand why a certain product or service suits them, reducing uncertainty.
✅ Improved Conversion Rates – A guided journey leads to more confident purchasing decisions, making it easier for users to take action.
Use QR codes in your consumer goods marketing to make shopping fun and interactive. Customers can scan a QR code on packaging, in-store displays, or ads to unlock games, quizzes, discounts, or exclusive rewards.
Personalise the experience with your brand
Boost your sales
Brands can no longer rely solely on price, product, or service to stand out; they must differentiate themselves by offering genuine value and personalize the experience for each audience. Based on their preferences and interactions, you can offer tailored offers and rewards, making your brand more relevant and memorable in their minds.
The participants receive their unique redeemable voucher via email or SMS, they can choose to redeem it in the physicl store or your webshop – it’s as simple as that!
Examples of gamification in product launches include creating quizzes and trivia games related to the new product, offering incentives like discounts or exclusive access to high scorers. Additionally, interactive storytelling through narrative or adventure games involving the product can emotionally engage consumers and provide entertaining insights into its features, making the launch memorable and impactful.
Offer discount codes as consolation prizes, and make sure to highlight that the promotion is ending soon. This urgency prompts faster conversions.
Instead of awarding all the best rewards early on, create a balanced structure that keeps participants motivated.
By spreading out the prizes, you encourage continuous participation, increase retention, and ensure that excitement remains high from start to finish. A well-paced reward system makes the experience more fair, engaging, and rewarding for everyone!
Once you convert, retain them
Nurture customer loyalty
It’s clear that deeper engagement with consumers is more likely to drive them to take action. Gamification provides minutes of engagement by offering immersive experiences that guide users through a specific journey, leading to behavioral changes.
This can result in making a purchase decision or increasing overall brand engagement.
Engage and ensure your customer fidelity. Loyalty programs – which recognise and reward long-term patrons – help retain customers and increase your revenue through captivating incentives. In today’s digital age, the competition has increased – customers have more options to choose from.
Make sure your loyalty program stands out with gamification!
Integrating Scratcher’s gamification platform to your CRM system lets you set up unique interactive experiences for customers who haven’t bought anything in a period of time, inviting them to participate and make a purchase in an engaging way.
Intuitive, drag and drop platform
Create, design, and launch gamified campaigns in minutes
Keep your campaigns on brand. With our editor, you can use your own custom fonts, sounds, and videos to maintain brand consistency. With our pre-made templates you can get started in less than an hour!
It’s easy to make an interactive campaign – no technical skills are required.
Coming soon: Native webshop integration!
Easily integrate all of your favourite tools
It’s simple to connect Scratcher to your marketing tech stack, like Shopify, Klaviyo, HubSpot, etc. Map the fields, and transfer the data you want. Connect with more than 3,000 tools/web apps using Scratcher integrations or Zapier.
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