Gamification Marketing for Consumer Goods
Boost audience engagement at every stage of the purchasing journey with interactive campaigns and tailored strategies for Consumer Goods brands.
35+
games
Native integrations
Pre-made
templates
Gamified
pop-ups
Personalise the experience with your brand
Boost your sales
Brands can no longer rely solely on price, product, or service to stand out; they must differentiate themselves by offering genuine value and personalize the experience for each audience. Based on their preferences and interactions, you can offer tailored offers and rewards, making your brand more relevant and memorable in their minds.
Boost your product launch
Make your launch impossible to ignore. From teaser games that build anticipation to launch-day challenges that reward participation. Create buzz, capture data, and keep your audience talking — long after the launch.
Drive sales with mobile vouchers
At the end of a gamified campaign, winners get their coupon by email or sms. They head to the store and redeem their prize—simple as that.
Interact with QR codes
Leverage QR codes to engage consumers and drive interaction with your brand. Strategically place them throughout the store, on packages, or in various media outlets to encourage participation in games and other online interactive experiences.
Engage visitors and capture data
Create memorable experiences
Be different. Be engaging. Be unforgettable. Stand out from the sea of mundane ads and relentless “buy now” messages. Instead of pushing sales, create experiences that engage, entertain, and inspire action.
Encourage longer brand moments
Game formats like drop games, puzzles, and memory challenges invite users to play, compete, and test their skills — all while connecting with your brand. These experiences don’t just entertain; they build stronger emotional connections, increase time spent with your content, and leave a lasting impression that keeps your brand top of mind.
Grow your newsletter subscribers
Gamification is a proven tactic to collect and own first-party data about your audience. By giving nice experiences to your audience in exchange for their willingness to share their data – email, phone number, preferences, etc. you enrich your CRM, retarget and nurture visitors with personalised content, aiming to move them forward in their customer journey.
Educate and guide consumers
Interactive formats such as quizzes, product recommenders, and guided experiences turn discovery into an engaging and educational journey. Instead of passively browsing, customers actively participate — answering questions, exploring options, and receiving personalized suggestions that match their needs. This approach builds understanding and confidence, helping users make better, more informed purchase decisions.
Brand loyalty pays off
Why gamification drives loyalty & repeat purchases
Redeeming a perk creates a habit loop—earn → redeem → repeat—that nudges the next order sooner. Add personalized missions (refill at day 30, “complete the look,” review-and-earn) and the rewards feel relevant, not gimmicky, so people engage more and churn less. Status and recognition (tiers, badges, early access) build pride beyond discounts, while single-use codes, expiries, and fair rules protect margins.
Attract new loyal club members
Members spend more—especially in premium tiers. Paid/premium loyalty (or strong VIP tiers) lifts purchase frequency and basket size; loyalty club members are ~60% more likely to spend more after joining.
Reward loyalty with special campaigns
Personalized rewards perform better. Matching missions and perks to the shopper (category, timing, margin) is why leaders in personalization drive materially more revenue than peers; top performers get ~40% more revenue from personalization activities.
Reward Wallet Feature
With Scratchers’ wallet feature, participants can effortlessly track their prizes and redemption codes, making it the ultimate tool for seamless post-game communication and reward management.
Success stories
