Gamification for Sports Marketing

Activate the spectators. Boost revenue. Gain valuable data. Gamification turns spectators into superfans — and drives results for sports organizations of all sizes.

35+
games

Native integrations

Pre-made
templates

Gamified
pop-ups

Engage & create meaningful interactions with the audience

By integrating interactive experiences into your fan journey — from social media activations and in-stadium challenges to mobile apps — you meet fans where they already are and turn passive spectators into active participants. These touchpoints not only deepen emotional connections but also open new opportunities for sponsorship activations and branded collaborations, creating fresh revenue streams for your club or organization.

And because fans engage voluntarily, you can seamlessly capture permissions and contact details within the games themselves — building a qualified audience for ongoing communication, loyalty programs, and future campaigns.

Increase matchday engagement

Turn every game into an interactive experience with live polls, predictions, and challenges that keep fans involved from start to finish.

Activate data-driven marketing

Use gamification to collect valuable fan insights and behavior data. Personalized campaigns built on real engagement help improve marketing efficiency and ROI.

Strengthen global fan reach

Run multilingual, online gamified campaigns that engage international audiences and grow your global fan community.

“We were primarily seeking a strong partnership and the capacity to offer a wider range of games and engagement opportunities for our audience. Scratcher not only met our initial requirements but also laid a solid foundation for our collaborative journey with our sponsors.”

How Gamification drives sales

By weaving sponsor messages into interactive experiences — quizzes, challenges, or digital activations — fans engage naturally while partners gain real visibility and measurable value. In the end, gamification doesn’t just sell tickets or merchandise; it transforms fan engagement into sustainable, data-driven revenue streams that keep both your brand and your sponsors winning.

Increase merchandise sales

Inspire fans to shop by linking rewards and exclusive game achievements to club merchandise and limited editions.

Strengthen sponsorship

Integrate sponsor branding and rewards directly into gamified experiences that fans love. Enhance your sponsor’s visibility and perceived value, create and deliver measurable engagement data for partnership reports, and open new opportunities for revenue and co-marketing.