Edit Content

Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.

Gambling

NGO

Insurance/Financial

Media & Entertainment

Tourism

B2B

Banking

Create new business and upsell opportunities with gamification marketing.

Customers Stories

Discover success stories from brands like yours.

NGO

Insurance/Financial

Knowledge Base

Get quick answers to the most commonly asked questions

Customer case

Leveraging sponsorships for success: Aalborg Handball winning strategy

Discover how Aalborg Handball is utilizing gamification marketing to enrich sponsor relationships with data-driven insights, engage fervent fans, and boost their brand engagement strategy.

1692684903279

Aalborg Håndbold is a professional handball team based in Aalborg, Denmark. The team competes in the top Danish handball league and plays its home games at the Gigantium arena. The team is well-supported and engages in various community activities and events, which helps maintain a strong connection with their fanbase.

Aalborg Handball Story

Aalborg Handball has big aspirations – they’re striving to become the world’s best handball team, and that’s what keeps them motivated. In a recent chat with Chris Thiessen, an expert in sponsorship activation at Aalborg Handball, we dived into the club’s unique approach to sports partnerships and their use of gamification marketing.

Chris is primarily focused on making sponsorships for the club’s bigger partners more interactive and valuable. While the club’s main challenge is excelling in handball, Chris is dedicated to the commercial side of things, working to enhance these partnerships and provide added value to sponsors.

The club uses Scratcher's platform as a way to provide increased value for their gold and main partners. At the beginning of each season, the activation team partners with these sponsors to design and execute campaigns. They have two specialists dedicated to running these interactive campaigns, all with the aim of increasing the partners’ brand recognition, connecting with fans, and gathering data to create valuable experiences.

“By offering them unique activations like Scratcher campaigns, we aim to create a wow experience for our partners. Our goal is just to give these partners a lot more than they expected.”

“We were primarily seeking a strong partnership and the capacity to offer a wider range of games and engagement opportunities for our audience. Scratcher not only met our initial requirements but also laid a solid foundation for our collaborative journey with our sponsors.”
Chris Thiessen
Development & Activation Manager, Aalborg Handball

The significance of sponsors

Aalborg Handball uses different sponsorship tiers to provide varying levels of engagement and benefits to their sponsors. This tiered approach incentivizes sponsors to increase their commitment, as they gain access to more activation opportunities and support from the club’s dedicated activation team. In this sense, the club employs gamification for various campaigns along the year. They plan these campaigns strategically to maximise their impact. For instance, they run campaigns in collaboration with match partners, aiming to engage fans and create a buzz around the upcoming games.

 

Fans often throw their support behind brands associated with their favourite clubs, and sponsors play a pivotal role in the club’s success. When sponsors engage fans and create a strong connection between their brand and supporters, they enjoy increased visibility and customer loyalty.

 

“Data is crucial because it allows sports clubs to demonstrate the value they can offer to sponsors. Without data, it becomes challenging to attract significant sponsors or persuade them to maintain partnerships.”

 

One notable success story was working for a sponsor campaign with a kitchen company in Denmark, which garnered around 2.000 participants and valuable data. The campaign also helped grow the club’s newsletter subscribers significantly, demonstrating the positive impact of gamification on the club’s digital presence.

 

A matchday quiz during Easter, held in the arena using large screens, attracted participation from almost 20% of the 5.000 fans attending the match, all of whom wanted to win the giant Easter egg prize. The outcome was not only valuable data and signups for the club newsletter, but also a lot of excited and involved fans who had an added positive experience to their matchday.

 

Aalborg Handball is aiming to be the best in the world, and their efforts in activating sponsors and creating a great matchday experience was recently recognized by the European Handball Federation, who invited the club to present their best-practice approach to lots of other top clubs in Europe. Their success comes from working closely with sponsors, exciting fans, and using fun games to make a bigger impact. Their commitment to trying new ideas and making things better has already made them a big name in the world of handball.

Read more cases

Huge success for Red Barnet Fund

For their Christmas campaign, Red Barnet used gamification marketing to raise awareness about their mission.

 

On the road to sales success with Zapp

A value-adding campaign that garnered 834 new leads—and 10% lead-to-sales conversion—in just two months.

Game on for B2B Growth: Scandinavian Print Group’s Gamification Strategy

Today, we explore the innovative marketing landscape at Scandinavian Print Group through the lens of Astrid van der Sterren, who masterfully balances the promotion of 18 brands across multiple countries.

Reinventing Product Sampling: Burger King’s Gamified New Whopper Launch

We recently had an engaging conversation with Mila Hvilshøj, the Brand Manager at Burger King Scandinavia, who shared insights and achievements from Burger King’s latest gamified campaign to launch the new Whopper in the Scandinavian market.  

Converting loyalty into sales: POWER’s Black Friday gamification campaign

The campaign resulted in a significant gain of 60,000 new email permissions, aligning with POWER’s strategy to capitalize on their strong conversion rates from leads to customers.

Gamification Marketing in Retail: Connecting online and in-store experiences

We recently had the pleasure of speaking with Andrea Edström, Ecommerce Country Manager for Deichmann in the Nordics, about how they have implemented gamification campaigns to drive business growth and engagement.