Gamification Strategy in Live Shopping: A New Way to Drive Engagement
Live shopping merges real-time product demonstrations with interactive audience participation. By integrating gamification elements—such as quizzes, polls, or challenges—brands can transform passive viewers into active participants. This approach not only entertains but also incentivizes engagement, leading to increased conversion rates and customer retention.
How others are doing it: POWER’s Innovative Approach
A prime example of this synergy is demonstrated by POWER, a leading electronics retailer in the Nordics. They have effectively incorporated a gamification strategy into their live shopping events. Viewers are invited to participate by commenting “I participate” during the livestream, entering them into a draw for a live, in-studio spin of the Spin the Wheel. Simultaneously, they receive a link to spin the wheel digitally via Scratcher, enhancing the interactive experience.
This dual engagement strategy has yielded impressive results, with POWER achieving a conversion rate exceeding 40%. Their approach exemplifies how integrating gamification into live shopping can create a compelling and effective customer experience.
LIVE SHOPPING EVENTS
High engagement from their target audience
UNIQUE VIEWERS
The average number of unique viewers that have watched the live shopping events
CONVERSION RATE
From interested viewers to buying customers
Key Elements of an Effective Gamification Strategy
To replicate such success, consider the following components:
- Interactivity: Incorporate elements that require active participation, such as quizzes or challenges.
- Rewards and Incentives: Offer tangible benefits for engagement, like discounts or exclusive offers.
- Entertainment Value: Ensure the experience is enjoyable to maintain audience interest.
- Social Integration: Encourage sharing and competition through social media to expand reach.
- Data Analysis: Monitor engagement metrics to refine and improve future campaigns.
Implementing these elements can transform a standard live shopping event into an engaging, rewarding experience that resonates with consumers and drives sales.
Ready to level up your engagement strategy?
Explore gamification marketing to create personalised experiences, foster engagement, and establish meaningful connections with your audience. With Scratcher as a partner you will have:
- 40+ Interactive Formats: Luck-based, knowledge-based, and skill-based, designed to meet marketing campaign objectives
- Ready to Use Templates: Personalise your campaign to reflect your unique brand
- User-friendly Integration: Easily integrate interactive content with all of your favourite marketing tools
- Customer Support: We're here to assist you every step of the way
