Platform Features – in short:

1. Wide range of campaign formats
Scratcher offers over 20 different campaign formats, moving beyond traditional marketing and employee branding. Whether your goal is to generate leads, boost loyalty, promote products, or drive sales, there’s an interactive format specifically designed for your needs. From engaging competitions to captivating Christmas calendars, Scratcher helps in branding your company in a fun and interactive way.

2. Customization at your fingertips
Customization is key in today’s marketing, and Scratcher understands this. You can use your brand’s custom fonts, videos, colours, and add your own game sounds to create a unique and engaging experience. 

3. Intuitive campaign creation
Thanks to an intuitive, drag-and-drop campaign editor, bringing your creative ideas to life has never been easier. Customise your interactive campaigns to ensure a consistent user experience and further strengthen your brand identity.

4. Managing prizes and rewards
Make your interactive  campaigns more rewarding by incentivizing the customer journey. From discounts to physical prizes, consolation vouchers to loyalty points, you can choose the rewards and the frequency of winning. An integrated email tool also allows for automatic notification of winners, adding to the efficiency of the platform.

5. Efficient email integration
Scratcher’s powerful email platform enables you to create flexible, branded templates for repetitive use. Automated emails triggered by specific campaign events can be set up, making the management of campaign communications seamless and effective.

6. Social Media integration
Expand your reach by sharing your campaigns on social media platforms like Meta, LinkedIn, Pinterest, and X. The Social Share feature makes it easy for visitors to share your campaign, helping you reach new customers and engage with your community more effectively.

7. Seamless tool integration
Integrate Scratcher seamlessly with your existing marketing tech stack. Whether it’s through popular native integrations, connecting with over 3000 web apps via Zapier, or using the Scratcher API for custom data handling, the platform ensures smooth operation with your current systems. Read more about integrations here. 

8. Data analysis and insights
With Scratcher, tracking conversion, traffic, and interactions is straightforward and precise. Understand which interactive formats work best for your brand, segment your target audience using participant data, and use your preferred analytics tools to optimise future campaigns. Read more about interactive formats here. 

9. User roles and permissions
Organise your marketing team efficiently by managing user access to different campaign tools and functionalities. This feature helps maintain control over who uses the platform and what data they have access to, ensuring security and efficiency.

Scratcher’s interactive platform is a game-changer in the marketing landscape. It offers a plethora of features that make creating, managing, and analyzing interactive marketing campaigns not just effective but also enjoyable. Whether you’re a seasoned marketer or a newbie, Scratcher equips you with the tools to create a more engaging, memorable brand experience.

Looking for inspiration? Check out these campaign examples for ideas.