Top 5 – Interactive lead generation campaigns
Traditional lead generation methods, such as sign-up forms and surveys, may not always be enough to capture the attention of potential customers. But what if you could transform the process into something interactive and engaging?
By offering a reward in exchange for a name and email, or a discount code in return for a phone number and demographic information, you can launch a lead generation campaign that combines engaging content with the power of reciprocity. The result? You turn passive visitors into active, qualified leads—creating a win-win scenario for your brand and your audience.
To ensure your lead generation campaign converts at a high rate, it must offer more than it asks. Relevance, entertainment, and value are crucial components. When done right, your campaign not only captures valuable customer information but also delivers an enjoyable brand experience that encourages interaction.
Tips for a Successful Lead Generation Campaign
- Set clear goals – Design a campaign game or activity that aligns with your KPIs.
- Make it relevant – Consider your target audience’s needs, interests, and habits.
- Incentivise the journey – Use a prize, reward, or discount code to motivate visitors and keep them engaged throughout the campaign.
Harald Nyborg - Puzzle
To warm up their audience ahead of the winter holidays, Danish hardware store Harald Nyborg launched an interactive Puzzle campaign. Visitors who entered their name and email could win a full tool kit—an ideal incentive for homeowners, DIY enthusiasts, and those looking to upgrade their gear.
This campaign used a Puzzle game format, where players had to slide pieces into the correct order. With its long engagement time and wide appeal, this format worked well across the marketing funnel to promote products and special offers.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Velkommen - Slot Machine
Velkommen A/S, an energy supplier, rolled out a Slot Machine campaign that offered visitors a chance to win a ski holiday. The campaign was shared across TikTok and their website, reaching the audience right where they already were.
This low-stakes, high-reward Slot Machine revealed instant results when participants matched three icons. The format’s familiarity made it highly converting and ideal for lead generation throughout the funnel.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
World Wide Fund for Nature (WWF) - Quiz
The South African division of the World Wide Fund for Nature (WWF) ran an impactful Quiz campaign aimed at educating users on the environmental effects of the fashion industry—while also collecting new leads.
Visitors could leave their email to receive a discount voucher and enter a draw to win WWF apparel. This dual-purpose campaign educated and engaged, proving how quizzes can be both informative and effective for lead generation.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Laberlarven -Spin The Wheel
Laberlarven ApS, an e-retailer for pick & mix sweets, created a Wheel of fortune campaign offering a year’s supply of candy as a prize. The fun and excitement of the spin encouraged thousands of users to participate—and opt into their newsletter.
This campaign exemplifies how gamification with a compelling reward can drastically improve conversion and loyalty.
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
IRRESISTABLE PRIZE
A highly relevant reward for their target audience
vanHaren Belgium - Form & Landing Page
Footwear retailer vanHaren Belgium, part of the Deichmann Group, developed a Form campaign with a clean landing page. Visitors could enter to win €250 in shopping credit by subscribing to their newsletter and sharing a short personal message.
Simple yet effective, this campaign captured critical first-party data while engaging users meaningfully.
UNIQUE VISITORS
High engagement from their target audience
UNIQUE PARTICIPANTS
A player only counts as one, no matter how many times he plays the game
CONVERSION RATE
From interested visitors to engaged leads
Each example above demonstrates the power of an interactive campaign to drive engagement and generate high-quality leads. Whether through puzzles, quizzes, wheels, or forms, your next lead generation campaign can become a high-converting engine—when built with purpose, personalization, and rewards.
Ready to level up your engagement strategy?
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- 40+ Interactive Formats: Luck-based, knowledge-based, and skill-based, designed to meet marketing campaign objectives
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