Unlock the Power of Surprise: Scratcher’s Mystery Box

Brands are constantly looking for new ways to capture attention and build strong connections with customers. Scratcher’s Mystery Box game format offers a unique solution: a fun, gamified experience that taps into our love for surprises.

What is the Mystery Box?

The Mystery Box is an interactive game where users open a virtual box to reveal a surprise reward. Whether it’s a discount, a gift, or exclusive access to a new product, this simple mechanic creates excitement and motivates immediate action.

By transforming a standard promotion into an engaging experience, brands can strengthen relationships and boost key metrics — all while collecting valuable data.

Why choose a Mystery Box?

• Drive engagement
  The element of surprise keeps users curious and eager to participate, increasing time spent on your campaign.
  
  
• Boost conversion rates
  Surprise rewards encourage users to act quickly, leading to higher redemption and purchase rates.
  
  
• Collect first-party data
  To open the box, participants share valuable data (like email, phone number, preferences), helping you build your CRM and personalize future communication.
  
  

Burger King: A tasty success story

Burger King Denmark used Scratcher’s Mystery Box format to launch their new Whopper. Instead of traditional sampling, they invited customers to play and win a free Whopper or other exclusive rewards.

The results? Over 200,000 plays and more than 100,000 sign-ups in just three weeks. Burger King not only generated massive brand buzz but also enriched their customer database — turning a simple product launch into a memorable, data-driven success.

Ready to surprise your customers?

The Mystery Box is easy to customize and launch, whether you’re looking to promote a product, clear inventory, or celebrate a seasonal campaign.

By combining gamification with smart data collection, you can create a win-win for both your brand and your customers.