Why FMCG Brands Should Pay Attention to QR Codes

QR codes have come a long way. What used to be just a functional tool is now a smart way for brands to connect with consumers – right from the product itself.

For FMCG brands, this creates a unique opportunity: turning everyday packaging into an interactive touchpoint that drives engagement, gathers data, and delivers real results.

From Packaging to Experience

Today’s consumers expect more than just a good product – they want interaction, entertainment, and something worth sharing. QR codes help brands deliver on that by bridging the gap between physical and digital.

With a simple scan, customers can access competitions, personalized content, or exclusive offers. It’s quick, seamless, and increasingly expected.

A Great Example: Kim’s Remix Campaign

Kim’s recently showed how to use QR codes in a fun and relevant way. As part of a campaign with DJ Martin Jensen, they invited people to scan a QR code on their chip bags to:

• Listen to music created using the sounds of crunching chips
• Enter a competition for a chance to win prizes
  
  

👉 Check it out here

It’s a simple, creative way to add value to the product while making the brand more memorable.

Why It Works

QR codes are effective because they’re easy to use and easy to scale. For FMCG brands, they open up a world of possibilities:

• No app needed – Just scan and go
• Interactive at scale – Every product becomes part of the campaign
• Build your own data – Collect insights directly from your customers
• Dynamic content – Update messaging or offers anytime
• Drive action – Boost sales, encourage signups, or reward loyalty

Looking Ahead

FMCG brands that embrace QR codes now will be better positioned for the future. It’s not just about linking to a website – it’s about creating experiences that connect, convert, and continue the conversation.