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Create new business and upsell opportunities with gamification marketing.

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Huge success for Red Barnet Fund

For their Christmas campaign, Red Barnet used gamification marketing to raise awareness about their mission.

 

red barnet

Red Barnet n is Denmark’s largest children’s rights organisation. This NGO has more than 2,000 volunteers in Denmark who play an important role in their annual national collection, where there are typically around 10,000 registered collectors.

This NGO launched a quiz with five questions focused on their international work. Developed collaboratively by Red Barnet's in-house creative team and the Scratcher team, the quiz was hosted on Red Barnet’s digital platform, with prizes sponsored by HUAWEI.

 

 

The campaign measured success through three key areas:

  • Engagement Rate - Objective: Evaluate how well the quiz captured potential donors' attention.

Metrics:
- Number of quiz participants
- Average time spent on the quiz
- Quiz completion rate

  • Lead Collection & Conversion Rate - Objective: Assess the quiz’s ability to generate leads and convert them into potential donors.

Metrics:
- Number of leads collected through the quiz
- Conversion rate from quiz participants to newsletter sign-ups or donations
- Follow-up engagement, such as email open and click-through rates

  • Certificate Sales - Objective: Measure the campaign’s effectiveness in boosting gift certificate sales from Red Barnet’s webshop.

Metrics:
- Number of gift certificates sold
- Revenue generated from these sales
- Impact of tactical messaging on sales conversion rates

This initiative showcased the power of engaging digital content to drive awareness and support for Red Barnet's mission.

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