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Features

See all the features in our powerful campaign builder.

Integrations

Connect Scratcher with your favorite tools.

Formats

Choose from more than 20 interactive formats.

Profesional Services

Leverage your marketing goals with our know-how and access our top-tier individualized services.

Create new business and upsell opportunities with interactive marketing.

Tourism

Media & Entertainment

Online Casino

Insurance/Financial

Banking

Create new business and upsell opportunities with gamification marketing.

Customers Stories

Discover success stories from brands like yours.

NGO

Insurance/Financial

Knowledge Base

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Gamification Marketing for Sports

Activate the spectators. Boost revenue. Gain valuable data. Gamification turns spectators into superfans — and drives results for sports organizations of all sizes.

100+
interactive
formats & concepts

Easy integrations
to your MarTech

Build your
campaign
in minutes

Strengths consumer's loyalty

Turn every interacton into customer intelligence

Collect zero- and first-party data through interactive experiences. Enrich profiles, segment smarter, and fuel personalized marketing without relying on third-party cookies.

Build trust and better marketing with data.

Ditch third-party cookies. Use interactive formats like quizzes, polls, and games to collect self-declared data directly from fans — from their favorite players to purchase habits.  

→ Get deeper insights without compromising the user experience.

Start with the basics and get smarter over time. Each campaign reveals more about your fans, creating rich profiles without ever overwhelming them with too many questions.

→ Make data-driven moves that drive both value and velocity.

Track campaign performance and audience behavior as it happens. Use real-time dashboards to adapt strategies, optimize offers, and showcase ROI to internal teams and external sponsors.  

Grow your share of wallet

Create fans, not followers — with game-driven loyalty

Passive scrolling doesn’t build loyalty. Real engagement comes from interaction. Make every touchpoint fun, rewarding, and worth sharing.

 → Make every game an interactive experience.

Let the excitement start before kickoff. Drive engagement with score predictions, trivia, and real-time contests that spark competitive spirit and keep fans glued to every match moment.

→ Gamify fandom and build a connection at scale.

Turn engagement into loyalty. Award points, badges, or access to exclusive content when fans complete challenges or interact with content. Build a loyalty loop that keeps fans coming back.  

→ Amplify your reach through organic buzz.

Let your fans do the marketing. Offer bonus entries or perks when users share your campaign across social media. It’s a win for them — and a viral growth hack for you.

Enhance Partnerships Options

Grow your fanbase with high-intent leads

Transform every campaign into a fan acquisition engine. Use interactive formats to capture contact info, drive sign-ups, and fuel your CRM with engaged, ready-to-convert audiences.

→ Capture valuable contacts.

Use interactive formats like games, scratch cards, or sweepstakes to collect fan emails in a fun, frictionless way. Offer VIP tickets, exclusive content, or merch giveaways in exchange for opt-ins.

→ Unlock new acquisition streams with sponsor-backed visibility.

Create co-branded campaigns with sponsors to attract new audiences. Cross-promote experiences across partner channels and deliver shared value — while expanding your reach beyond your existing fan base.  

→ Turn clicks into contacts.

Every gamified experience is built to convert. Guide users from curiosity to action with smooth, branded user journeys that generate results — not just impressions.

Intuitive, drag & drop campaign editor

Create, design, and launch gamified campaigns in minutes

Keep your campaigns on brand. With our editor, you can use your own custom fonts, sounds, and videos to maintain brand consistency. With our pre-made templates you can get started in less than an hour!

It’s easy to make an interactive campaign – no technical skills are required.

What do users say about Scratcher's platform?​​

Explore first hand how Scratcher has enhanced other brands by adding an interactive layer into their marketing campaigns